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Email examplesBrandsmaccosmetics.comProduct launch

M·A·C Cosmetics Doja Cat lip kit launch

Promotes a limited-edition Doja Cat nude lip kit with a reminder to shop before it sells out. The email also features product links, a rewards signup offer, and shipping and sample details.

maccosmetics.com

Day 30 after signup

Get Doja Cat's limited-edition nude lip kit 💋

Grab yours before it's gone for good

Why it works

  • Put the limited-edition product and its scarcity in the subject and preview to make the campaign's focus clear.
  • Pair product links with a secondary rewards incentive so readers can shop or explore membership.
  • Keep shipping and promotional conditions together near the footer, separate from the main shopping content.

How it is built

  1. Rewards signup offer
  2. Featured product grid
  3. Product shopping links
  4. Shipping and sample terms
  5. Brand and legal footer
Email copy

Enjoy 15% off your next purchase when you join M·A·C Lover Rewards today! SIGN UP Colour Excess Gel Eye Liner - Glide Or Die Lip Pencil - Chestnut Faceglass™ Hydrating Skin Gloss - 0.030 fl oz SHOP SHOP SHOP ALL CUSTOMERS: Free Standard Shipping with minimum spend $60+. No offer code necessary. Select complimentary sample at checkout. No offer code required. Quantities are limited. Only one sample offer may be applied to each order; sample offers may not be combined. Out-of-stock items are not eligible for promotional offers. Offers cannot be applied to previously placed orders. Ongoing offers are subject to change without notice. Offers are not applicable to Pro members and are valid on orders shipped to US addresses only. Other restrictions may apply. You're receiving this email because you signed up for M·A·C Cosmetics Online emails. Unsubscribe | Privacy | Terms & Conditions Make-Up Art Cosmetics Inc. All worldwide rights reserved. 233 Spring St. New York, NY 10013

Brand
maccosmetics.com
Industry
Ecommerce · Cosmetics
Type
Promotional
Email
Product launch
Sent
Day 30 after signup
Sent at
Sun, 12:06 PM UTC
From
MAC Cosmetics <mac_cosmetics@em.maccosmetics.com>
Product gridFree shipping
All product launch email examples

Breakdown

Calls to action
0 buttons, 29 links
Length
167 words · Under a minute
Images
21
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
RobotoMono, RobotoMono-Medium
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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