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Email examplesBrandsLane BryantWelcome

Lane Bryant welcome email

Welcomes new subscribers with a 20% off purchase offer and a preview of upcoming styling tips and deals. It also promotes the rewards program, mobile alerts, and the Lane Bryant credit card.

Lane Bryant

Day 0 after signup

Welcome to the fam! Enjoy 20% OFF ✨

Exclusive access to styling tips, deals + more!

Why it works

  • Lead with a clear welcome and a short preview of what subscribers can expect from the brand.
  • Place the first-purchase incentive near the top, then separate additional offers so each is easy to scan.
  • Keep offer restrictions and program terms after the main messages to preserve a clear promotional hierarchy.

How it is built

  1. Welcome and benefits
  2. First-purchase discount
  3. Rewards program details
  4. Mobile alerts offer
  5. Credit card offer
  6. Legal terms and footer
Email copy

Styling tips, exclusive deals + more, coming soon Can't see images? Click here WWG529LBDB22T8X 20% OFF YOUR PURCHASE: One per customer. Valid one time only on in stock merchandise. Excludes third-party brands as stated. Not combinable with coupons, associate discounts, doorbusters, flash sales, clearance promotions greater than 40% off, closing store offers, or promotions, unless otherwise stated. Discount taken before tax and shipping. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. If eligible merchandise is returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Valid only at Lane Bryant stores and Valid in Lane Bryant stores and at lanebryant.com on 10/21/2026 through 10/28/2026 (until 11:59 p.m. PT online) with use of code above at checkout. LANE REWARDS: This rewards program is provided by Lane Bryant Brands Opco LLC, and its terms may change at any time. Click Here for full Rewards Terms and Conditions, which include eligibility requirements, how points are calculated and binding dispute resolution provisions. In order to join, you will be required to provide your phone number and email address to Lane Bryant. Lane Rewards members must be legal residents of any 1 of the 50 United States or D.C. and the age of majority. SAVE $10 WHEN YOU SIGN UP FOR MOBILE ALERTS: Only first time subscribers will receive an instant welcome offer. By entering your mobile phone number you agree to receive recurring messages with information, alerts, and special offers from Lane Bryant. Messages may be sent in SMS or MMS format, may include marketing content, and may be sent via automatic telephone dialing system to the mobile number used at opt-in. You may need to confirm your consent, such as by replying Y to an initial text message sent to you. Your consent is not required and is not a condition of any purchase. You must be the mobile account holder, and be at least 18 years of age or have parental consent to participate. Message and data rates may apply. Text HELP to 552255 for help. Text STOP to 552255 to stop. If you text stop, you may receive a final message confirming your decision to opt-out. Terms & Conditions and Privacy Policy $20 OFF FIRST PURCHASE WHEN YOU OPEN AND USE A LANE BRYANT CREDIT CARD: Application and approval must occur same day to receive the offer. Combinable with other promotions and offers unless otherwise stated. Valid one time only. The entire transaction amount after discount must be placed on the Lane Bryant Credit Card. Duplicate offers will not be accepted. Offer not valid on Early Access merchandise or SPANX®. One $20 introductory discount per customer. $20.01 minimum purchase required at lanebryant.com (no minimum purchase required in stores). If one or more eligible items are returned, the coupon value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Qualifying purchase is determined after allowable discounts and before taxes and shipping & handling. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. Application and approval must occur same day to receive the offer. Cannot be combined with other credit offers. Valid one time only. The entire transaction amount after discount must be placed on the Lane Bryant Credit Card. Duplicate offers will not be accepted. Offer not valid on Early Access merchandise or SPANX®. One $20 introductory discount per customer. $20.01 minimum purchase required at lanebryant.com (no minimum purchase required in stores). If one or more eligible items are returned, the coupon value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Qualifying purchase amount is determined after allowabl

Brand
Lane Bryant
Industry
Ecommerce · Apparel
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Wed, 10:14 AM UTC
From
Lane Bryant <donotreply@bcemail.lanebryant.com>
Sent with
SendGrid
Discount code
All welcome email examples

Breakdown

Calls to action
0 buttons, 35 links
Length
775 words · 3 min read
Images
24, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Montserrat Regular
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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SHOPPING PARTY IN STORES TMRW 🥳

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