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Email examplesBrandsLancomeSeasonal campaign

LancĂ´me Halloween seasonal offer

A seasonal campaign promotes Lancôme’s limited-edition holiday collection and offers a free three-piece gift with a qualifying purchase using a code. It also highlights rewards signup and includes offer terms.

Lancome

Day 5 after signup

Give your skin a little boo-st! đź‘»

Enjoy a free 3-piece gift with $125+ purchase when you use code TREAT. While supplies last.

Why it works

  • Connect the seasonal subject line to a timely offer so the campaign feels relevant to the moment.
  • Introduce the collection before the main shopping button, then keep eligibility details together in the footer.
  • Use playful seasonal language while keeping the purchase threshold and offer limitations clear.

How it is built

  1. Brand navigation
  2. Rewards signup prompt
  3. Seasonal collection feature
  4. Gift set call to action
  5. Offer terms and footer
Email copy

SHOP NOW View online › SKINCARE MAKEUP PERFUME REWARDS ARE YOU A MY LANCÔME REWARDS MEMBER? SIGN UP TODAY AND EARN 100 POINTS! JOIN NOW *WHILE SUPPLIES LASTS CELEBRATE THE SEASON Open the door to delightful surprises with our limited-edition Holiday collection. SHOP GIFT SETS *While supplies last. • Offer valid from 3:00 AM ET October 26, 2026 through 11:59 PM ST October 28, 2026. • Offer only available on lancome-usa.com. • Offer may not be combined with any additional discounts. • Offer not valid with e-gift cards purchases. • Free Shipping offer is for Standard Shipping [3-5 business days] on any order $100+. • Ongoing offers are subject to change without notice. • Other restrictions may apply. This email was sent to: you@example.com We respect your privacy. This is a promotional email from Lancôme Paris. If you would rather not receive promotional emails alerting you of Lancôme's special offers, product announcements and other news, unsubscribe here. Update Profile This email was sent by: Lancôme USA 10 Hudson Yards 501 West 30th St. New York, NY, 10001 USA © Lancôme 2026

Brand
Lancome
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 5 after signup
Sent at
Wed, 4:22 PM UTC
From
Lancome <reply@email.lancome-usa.com>
Discount codeFree shipping
All seasonal campaign email examples

Breakdown

Main button
“SHOP GIFT SETS”
Calls to action
1 button, 26 links
Length
192 words · 1 min read
Images
8
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica Neue, Lato, Arial
Dark mode
Custom dark styles

Colors

  • #650127
  • #ffffff
  • #000001
Pink emailsLight emails

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