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Email examplesBrandslacoste.co.zaWelcome

Lacoste loyalty program welcome email

Introduces Le Club Lacoste and explains how members earn points and unlock benefits across three loyalty levels. It also highlights member perks and shopping services.

lacoste.co.za

Day 27 after signup

Thanks for joining Le Club Lacoste

Why it works

  • Explain the core membership value first, then make the program concrete with clearly separated tiers and benefits.
  • Repeat the points-earning rule near the end to reinforce how members progress through the program.

How it is built

  1. Brand navigation
  2. Membership introduction
  3. Loyalty tier benefits
  4. Points and level reminder
  5. Shopping and policy footer
Email copy

Insider access. Exclusive benefits. Discover all that Lacoste has to offer. View online version Men Women Kids Sale Stores You now have access to the best of Lacoste! Private sales and member exclusive products are just the beginning. Unlock more benefits and experiences the more you shop – in any Lacoste boutique, outlet or on Lacoste.com ENJOY BENEFITS AT ALL 3 LEVELS $1 spent = 10 points Level 1 0 – 999 points Loyal Shopper Bonus Private Sales & Collections Paperless Returns & Exchanges 15% off your second purchase. For members only. We track your returns for you in store. Level 2 1000 – 4999 points Birthday Treat Personal Shopping 15% off during your birthday month. Book a personalized shopping appointment in Boutiques. Level 3 5000+ points Birthday Present L3 Gift Loyalty Gratis 20% off during your birthday month. To welcome you to the top. Surprise gift for members who earn 20,000 points. LEVEL UP THE MORE YOU SHOP $1 Spent = 10 Le Club Points Each level unlocks new offers and services Points & Offers are valid for 12 months after earning. Men Women Kids Stores Sale Free shipping on all orders Free and easy returns Follow Us For full Le Club Lacoste terms and conditions, click here. If you are having trouble viewing images please click here. To ensure delivery to your inbox, please add lacoste@club.lacoste.com to your address book. Lacoste values its customers and respects their privacy. For more information about our privacy policy, please click on the following link: Privacy Policy To remove yourself from our email list, please click here to unsubscribe. LACOSTE USA 136 Madison Avenue, New York, NY, 10016

Brand
lacoste.co.za
Industry
Ecommerce Β· Fashion
Type
Lifecycle
Email
Welcome
Sent
Day 27 after signup
Sent at
Thu, 3:10 PM UTC
From
Lacoste <lacoste@club.lacoste.com>
Free shipping
All welcome email examples

Breakdown

Calls to action
0 buttons, 72 links
Length
273 words Β· 1 min read
Images
14
Layout
Multi-column Β· Visual
Voice
Informative
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #fac333
  • #f0f0f0
  • #397155
  • #3f4e61
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