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Email examplesBrandsKiplingNewsletter

Kiplinger Today newsletter

A roundup of Kiplinger articles on health insurance, taxes, retirement, investing, real estate, and travel. It mixes editorial recommendations with sponsored content and a magazine subscription offer.

Kipling

Day 12 after signup

More Older Adults Are Doing This. A Better Alternative to Downsizing

Why it works

  • Lead with a timely, practical topic to give readers an immediate reason to explore the issue.
  • Group article recommendations into clear sections so readers can scan for subjects that matter to them.
  • Keep sponsored offers distinct from editorial recommendations to make the newsletter’s different content types easy to recognize.

How it is built

  1. Date and newsletter header
  2. Featured finance article
  3. Tax and real estate stories
  4. Investing and retirement reads
  5. Travel feature
  6. Subscription and sponsor offers
  7. Publication footer
Email copy

Your guide to open enrollment and health insurance for 2027. Plus, midterm elections tax measures. Created for you@example.com | Web Version October 7, 2026 FOLLOW US: SIGN UP ⋅ WEBSITE ADVERTISEMENT Featured (Getty Images) Your Guide to Open Enrollment and Health Insurance for 2027 Health insurance costs are climbing across the board. Employers are facing a noticeable surge in overall healthcare expenses, while ACA marketplace plans are seeing significant rate increases. Simply auto-renewing your current plan could set you up for unwanted financial surprises next year. Open Enrollment and More ADVERTISEMENT Little-Known RMD Strategy Allowed by the IRS Once RMDs begin, withdrawals can push you into a higher tax bracket. Depending on your situation, there are IRS-allowed moves that may limit the impact. If your advisor isn't discussing this, it's time to ask. Learn More Real Estate Why More Older Adults Are Renting. A Better Alternative to Downsizing The 55+ crowd is the fastest-growing group of renters. Does the math make sense? A lot of different factors are at play, from rising costs to the desire to cut down on time spent maintaining a property. Read More In Case You Missed It (Getty Images) Midterm Elections Tax Measures Target High Income: What to Watch Federal taxes usually dominate the headlines, but state-level tax battles are taking center stage this fall. As state budgets face mounting pressures, voters across the country will decide whether top earners and high-net-worth households should foot a larger share of the tax bill, reports senior tax editor Kelley Taylor. State Tax Moves NEXT READ: New Car Loan Interest Deduction: Which Vehicles and Buyers Qualify Wealth Creation Is 'Buy and Hold' Really the Best Investing Strategy? What You Lose From Missing the Market's 30 Best (and Worst) Days Pulling out of the market to avoid lows means you'll miss out on the next highs. That's the traditional narrative. But there's another side to the story — and it might alter your perspective, writes financial planner Jordan Rizzuto. Buy and Hold? ADVERTISEMENT CD Rates That Can't Be Ignored With some CD rates climbing above 5%, now may be a good time for you to lock in your rate. Learn More > Special Offer from Kiplinger Personal Finance Build wealth. Cut taxes. Retire rich. Get a FREE ISSUE of Kiplinger Personal Finance magazine, and save up to 77% to subscribe. Includes special issues such as Investing Outlook, Retirement Planning, Mutual Fund Roundup, and Guide to ETFs. Count on Kiplinger for trustworthy help to build wealth, spend wisely, cut taxes, and retire rich. CLICK HERE Careers (Getty Images) Losing Your Job in Your 50s or 60s Can Derail Everything: Here's How to Safeguard Your Retirement Plan Losing your job later in life is a possibility for many. You can stay one step ahead by budgeting, stress-testing your retirement plan and investing in your professional network now, says retirement management adviser Chris Cohan. Protect Your Plan Travel 8 Gorgeous Train Trips to Enjoy Fall Foliage See fall's best colors from the rails. We've rounded up a range of short and long train trips across the country that are ideal for older travelers. Where Will You Go? ADVERTISEMENT Top 10 Fee-Only Financial Advisor Firms of 2026 Fee-only firms are compensated directly by clients and generally do not earn commissions from selling financial products. SmartAsset ranked the top 10 fee-only financial advisor firms of 2026 based on AUM, individual client count, age of firm, and more. See the list MORE FROM KIPLINGER Don't miss our other free newsletters on everything from shopping and saving, to investing, taxes, retirement and more. Plus, get a free issue of Kiplinger Personal Finance magazine in our app. No download required! Visit the Kiplinger Store for money-saving offers to help you build wealth, cut taxes, and retire rich. And check out our corporate subscription rates for businesse

Brand
Kipling
Industry
Ecommerce · Financial media
Type
Newsletter
Email
Newsletter
Sent
Day 12 after signup
Sent at
Wed, 10:40 AM UTC
From
Kiplinger Today <alerts@kiplinger.com>
All newsletter examples

Breakdown

Main button
“Open Enrollment and More”
Calls to action
9 buttons, 60 links
Length
685 words · 3 min read
Images
13, incl. a GIF
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #ee2c35
  • #ffffff
  • #fd1146
  • #333333
  • #000000
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