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Email examplesBrandsKay JewelersSeasonal campaign

KAY Jewelers holiday gift promotion

KAY promotes holiday gifts for him and Black Friday Early Access with up to 40% off select styles. The email organizes shopping by jewelry category and highlights financing terms.

Kay Jewelers

Day 48 after signup

Gifts to Upgrade his Holiday 🎁

Get Up to 40% OFF* select styles with Black Friday Early Access!

Why it works

  • Tie the seasonal offer to a clear gifting occasion so readers immediately understand who the campaign is for.
  • Place category links before the main discount to give shoppers useful paths into the product range.
  • Keep promotional financing details near the offer, while reserving full legal terms for the footer.

How it is built

  1. Holiday-themed headline
  2. Gift category links
  3. Gift guide introduction
  4. Early access discount
  5. Financing details
  6. Footer navigation and terms
Email copy

View this email in browser       Raise the Stakes. It's the Holidays   Put a little more feeling under the tree this year.     Shop Natural & Lab-Grown Diamonds     Shop 10K & 14K Gold Chains     Shop JAXXON     Shop Alternative Metals   Shop All Gifts For Him     Holiday Gift Guide   Discover beautiful gifts for every style, every story and everyone you love.   Shop Now Black Friday Early Access   UP TO 40% OFF* Everything   Shop Now   Zero Down Zero Interest♢ If Paid in Full Within 12 Months   On purchases of $1,000 or more made with the KAY Jewelers Credit Card.   Interest will be charged to your Account from the purchase date if the promotional plan balance is not paid in full within the promotional period.   Promotional Plan Fee may apply.   Learn More       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe * Off ticketed price. Excludes Armani Exchange, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Fossil, Frederique Constant, Hamilton, Mido, Movado, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, JAXXON, Rocksbox charm necklaces, clearance, previously owned styles, Black Friday Specials, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Cannot be combined with any other offer. See Jewelry Expert in-store or chat with an Expert online for full details. Offer valid through 11/19/26 at 11:59 PM ET. ♢Deferred Interest, Payment Required plan: Interest will be charged to your Account from the purchase date if the promotional plan balance is not paid in full within the promotional period. Minimum payments are required for each Credit Plan. Minimum payments are NOT guaranteed to pay the promotional plan balance within the promotional period. You may have to pay more than the minimum payment to avoid accrued interest charges. Valid for single transaction only. If the single transaction has multiple shipments, each shipment may result in a separate Credit Plan, subject to a separate minimum purchase requirement. As of August 2026, terms for new Accounts: Purchase APR of 35.99%. Variable Penalty APR up to 39.99%, based on Prime Rate. Minimum interest charge of $3 in any billing period in which interest is due. Promotional Plan Transaction Fee is 2% of the promotional plan purchase. A fee of $2.99 per month may apply for each paper billing statement mailed to you. You can avoid this fee by enrolling in paperless statements. Existing Cardholders: see your credit card agreement for Account terms. Credit card offers are subject to credit approval. KAY Jewelers Credit Card Accounts are issued by Comenity Bank, a Bread Financial® company. ⬩Limited to items available for Buy Online Pick Up in Store. Availability, selection, and order cut-off time may vary by location. Fees apply to same day delivery. For details, see www.KAY.com. §FREE shipping offer is valid on your KAY.com purchase, no minimum purchase is required. Offer only applies to standard and expedited shipping options. Expedited shipping is not available for delivery to APO, FPO, DPO addresses. This promotional offer is valid from 11/06/26 – 1/01/27. See See KAY.com for details. To ensure delivery to your inbox, please add email@em.kay.com to your address book. This email was sent by: Kay® Jewelers - 375 Ghent Rd., Akron, Ohio 44333 This email was sent for promotional and marketing purposes. If you no longer wish to receive these emails, uns

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Seasonal campaign
Sent
Day 48 after signup
Sent at
Fri, 1:21 PM UTC
From
KAY <email@em.kay.com>
Product gridFree shipping
All seasonal campaign email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 44 links
Length
631 words · 3 min read
Images
15, incl. a GIF
Layout
Multi-column · Balanced
Voice
Inspirational
Language
English
Fonts
Poppins, Droid Serif, Trebuchet MS
Dark mode
No custom styles

Colors

  • #a72b2a
  • #ffffff
  • #344850
  • #000000
  • #e4eef6
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