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Email examplesBrandsKay JewelersSeasonal campaign

KAY Jewelers Black Friday early access email

KAY promotes Black Friday savings across jewelry, watches, and gift categories, including an extra credit-card discount and a seasonal gift guide. The email directs shoppers to browse sale selections and product categories.

Kay Jewelers

Day 45 after signup

Black Friday Early Access Is On NOW 🏁 Up to 40% OFF* Select Styles

Cardholders make your move > Extra 5% OFF‡ qualifying purchases.

Why it works

  • Lead with the seasonal occasion and a clear savings headline so readers immediately understand the campaign.
  • Group discounts by product category to give shoppers several relevant paths into the sale.
  • Place the gift guide after the offer blocks to connect deal browsing with seasonal shopping needs.

How it is built

  1. Limited-time offer
  2. Credit-card discount
  3. Savings by category
  4. Featured Black Friday deal
Email copy

View this email in browser       LIMITED TIME   EXTRA 5% OFF‡   On qualifying purchases when you use the KAY Jewelers Credit Card. Use code EXTRA5OFF at checkout now through 11/10/26 11:59 PM ET.   Shop Now   Apply Now     Unwrap Luxe Savings   More reasons to love the gifts on your list.     30% OFF* Shop Lab-Grown Diamond Fashion     40% OFF* Shop 10K & 14K Gold Jewelry     25% OFF* Shop Natural & Lab-Created Gemstones     30% OFF* Shop Natural Diamond Fashion   Shop All Sale     Shop More on Sale     30% OFF⬥ Personalized Fashion Jewelry   Create Now   25% OFF‡‡ Citizen & Bulova Watches   Shop Watches   UP TO 50% OFF† Black Friday Deals     NOW $249.99† WAS $499.99   1/4 CT. T.W.^ Diamonds   Shop Now     Holiday Gift Guide   Your guide to the season's hottest gifts has arrived.   Shop Now       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe * Off ticketed price. Excludes Armani Exchange, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Fossil, Frederique Constant, Hamilton, Mido, Movado, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, JAXXON, Rocksbox charm necklaces, clearance, previously owned styles, Black Friday Specials, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Cannot be combined with any other offer. See Jewelry Expert in-store or chat with an Expert online for full details. Offer valid through 11/19/26 at 11:59 PM ET. ‡ To redeem in-store: See Jewelry Expert for full details. To redeem online: use code EXTRA5OFF at checkout. Discount will not be applied until the KAY Jewelers Credit Card is selected as Payment Method and the KAY Jewelers Credit Card number is entered. Offer can be combined with storewide promotions. Cannot be combined with promotional financing plans, other coupon or credit promotion. Excludes Armani Exchange, Emporio Armani, Bulova American Girl, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Coach, Fossil, Frederique Constant, Hamilton, Hugo Boss, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, Rocksbox charm necklaces, JAXXON, clearance, closeouts, previously owned styles, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, purchases made with trade-ins, purchases of gift cards, and previous purchases. Promotions, prices, styles, and availability may vary by store and online. Offer excludes designer brands, licensed or exclusive collections, and new arrivals. Valid 10/8/26 - 11/10/26 11:59pm ET.  Credit card offers are subject to credit approval. KAY Jewelers Credit Card Accounts are issued by Comenity Bank, a Bread Financial® company. ⬥ Off ticketed price. Excludes loose diamonds and gemstones, clearance, protection plans, and previous purchases. Promotions, prices, styles and availability may vary by store and online. Minimum purchase amounts do not include taxes and shipping. See Jewelry Expert in-store or chat with an Expert online for full details. Offer valid through 11/19/26 at 11:59 PM ET. ‡‡ Off Manufacturer’s Suggested Retail Price. Excludes Bulova American Girl, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, clearance, closeouts, previously

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Seasonal campaign
Sent
Day 45 after signup
Sent at
Tue, 12:16 PM UTC
From
KAY <email@em.kay.com>
Discount codeProduct grid
All seasonal campaign email examples

See this email for your brand

Try it
  • Holiday gift guide
  • Category navigation
  • Offer terms and footer
  • Breakdown

    Main button
    “Necklaces”
    Calls to action
    8 buttons, 47 links
    Length
    840 words · 4 min read
    Images
    15, incl. a GIF
    Layout
    Multi-column · Balanced
    Voice
    Urgent
    Language
    English
    Fonts
    Poppins, Droid Serif, Trebuchet MS
    Dark mode
    No custom styles

    Colors

    • #a72b2a
    • #ffffff
    • #344850
    • #000000
    • #e4eef6
    Red emailsLight emails

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