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Email examplesBrandsKay JewelersSeasonal campaign

KAY Jewelers Black Friday holiday sale

Promotes Black Friday and holiday jewelry deals with discounted prices across several product categories. It highlights limited-time offers and directs shoppers to browse deals and shop by category.

Kay Jewelers

Day 49 after signup

$49.99■ Studs Are Here to Save the Holidays 💎

Rescue their wishlist while supplies last.

Why it works

  • Lead with a timely holiday shopping angle, then make the value immediately clear with prominent prices and savings.
  • Show several product categories with direct paths to browse, so readers can quickly find a relevant deal.
  • Keep offer restrictions and expiration details after the main shopping content rather than interrupting the promotional flow.

How it is built

  1. Holiday gift headline
  2. Featured product deals
  3. Category shopping links
  4. Early access offer
  5. Policy and offer details
Email copy

View this email in browser       ONLINE ONLY   Brilliant Gifts for Less   Give them the sparkle they've been wishing for.     Shop All $49.99■ Deals     UP TO 50% OFF† Black Friday Deals     NOW $99.99† WAS $199.99   1/8 CT. T.W.^ Lab-Grown Diamonds   Shop Bracelets     NOW $649.99† WAS $1,199.99   1/4 CT. T.W.^ Diamonds   Shop Necklaces     NOW $49.99† WAS $79.99   Shop Rings   NOW $2,999.99† WAS $7,499.99   3-5/8 CT. T.W.^ Lab-Grown Diamonds   Shop Engagement Rings     NOW $199.99† WAS $599.99   1/2 CT. T.W.^ Lab-Grown Diamonds   Shop Earrings   Shop All Deals     Black Friday Early Access   UP TO 40% OFF* EVERYTHING   Shop Now       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe ■ Offer valid while supplies last. Excludes previous purchases. Cannot be combined with any other offer. Promotions, prices, styles and availability may vary by store and online. Chat with an Expert online for details. Offer valid through 12/25/26 at 11:59 PM ET. † Offer valid while supplies last. Excludes previous purchases. Cannot be combined with any other offer. Promotions, prices, styles and availability may vary by store and online. See Jewelry Expert in-store or chat with an Expert online for details. Offer valid through 11/29/26 at 11:59 PM ET. ^ Diamond and Lab-Grown Diamond carat (ct.) total weights (t.w.) are approximate and may vary by no more than .07 below the stated weight. * Off ticketed price. Excludes Armani Exchange, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Citizen Premier, Fossil, Frederique Constant, Hamilton, Mido, Movado, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Le Vian® Vault online collection, KAY Signature™, Lashbrook®, JAXXON, Rocksbox charm necklaces, clearance, previously owned styles, Black Friday Specials, specially priced styles, special events, custom design from scratch jewelry, jewelry cleaner, charity items, protection plans, repairs, services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. Cannot be combined with any other offer. See Jewelry Expert in-store or chat with an Expert online for full details. Offer valid through 11/19/26 at 11:59 PM ET. ⬩Limited to items available for Buy Online Pick Up in Store. Availability, selection, and order cut-off time may vary by location. Fees apply to same day delivery. For details, see www.KAY.com. §FREE shipping offer is valid on your KAY.com purchase, no minimum purchase is required. Offer only applies to standard and expedited shipping options. Expedited shipping is not available for delivery to APO, FPO, DPO addresses. This promotional offer is valid from 11/06/26 – 1/01/27. See See KAY.com for details. To ensure delivery to your inbox, please add email@em.kay.com to your address book. This email was sent by: Kay® Jewelers - 375 Ghent Rd., Akron, Ohio 44333 This email was sent for promotional and marketing purposes. If you no longer wish to receive these emails, unsubscribe using the link above. © 2000-2026 Sterling Jewelers Inc. dba KAY Jewelers

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Seasonal campaign
Sent
Day 49 after signup
Sent at
Sat, 12:19 AM UTC
From
KAY <email@em.kay.com>
Product grid
All seasonal campaign email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 44 links
Length
535 words · 2 min read
Images
15, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Poppins, Open Sans, TimesNewRoman
Dark mode
No custom styles

Colors

  • #a72b2a
  • #ffffff
  • #344850
  • #000000
  • #e4eef6
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