Day 0
Day 5
Sequence Β· 2 emails over 5 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
How often, when and how Joybird emails its subscribers, measured from every email we received.
Every email Joybird sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 5
3 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Joybird after signing up: sale / discount, welcome and activation nudge emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up and it sends with Iterable.
Its subject lines run about 37 characters, and 20% are questions.