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Email examplesBrandsJohnlewisSeasonal campaign

John Lewis Black Friday offers email

Highlights Black Friday savings across tech and beauty, with offers on featured brands and products. It also promotes a first-order app discount and explains the guarantee on tech purchases.

Johnlewis

Day 39 after signup

Save on top Tech and Beauty brands

Including Charlotte Tilbury, Samsung and many more

Why it works

  • Lead with the seasonal savings and the main product categories so readers can quickly understand the campaign.
  • Group offers by brand and product, making a broad selection easier to scan.
  • Pair price-led promotions with a practical reassurance, such as the included product guarantee.

How it is built

  1. Seasonal navigation
  2. App discount notice
  3. Category offer headline
  4. Featured brand discounts
Email copy

Black Friday Gifts Home Electricals New app users get 10% off their first orders. Download and use code APP10. T&Cs apply. Save 20% on selected top Beauty brands. Plus, explore 100s of offers on Tech. Shop Tech offers Shop Beauty offers 20% off selected Clarins 20% off selected Charlotte Tilbury 30% off selected Clinique 20% off selected DIOR Up to £249 off selected Sage coffee machines Up to £300 off selected Samsung TVs Up to £200 off selected Miele vacuums Up to £150 off selected Bosch laundry appliances Top Tech offers Siemens Coffee Machine, £999 £379 Philips 4000 Series Stacked Dual Basket Air Fryer, £269.99 £149.99 BaByliss Air Wand Hair Dryer, Straightener & Diffuser, £170 £85 LG (2026) OLED Ultra HD Smart TV, £1,699 Save £200 (price includes saving) Guaranteed for longer We offer a 2-year guarantee on all Tech and 5 years on TVs at no extra cost. Find out more. Home & Garden Furniture & Lights Electricals Women Men Sale *T&Cs apply, visit johnlewis.com/price-promise. Excludes Apple. © John Lewis Plc 2026. Prices and customer ratings are accurate at the time of sending only and prices and ratings are subject to change without prior notification. Please see johnlewis.com for up-to-date pricing. Products subject to availability, while stocks last. Images are representative only. Errors and omissions excluded. The registered company address of John Lewis Plc is 1 Drummond Gate, London, SW1V 2QQ. Registered in England. Company registration no: 233462. | VAT no: GB232457280. Unsubscribe Privacy Notice View email online

Brand
Johnlewis
Industry
Ecommerce · Department store
Type
Promotional
Email
Seasonal campaign
Sent
Day 39 after signup
Sent at
Mon, 11:32 AM UTC
From
John Lewis & Partners <johnlewis@eml.johnlewis.com>
Discount codeProduct grid
All seasonal campaign email examples

See this email for your brand

Try it
  • Product offer grid
  • Guarantee reassurance
  • Breakdown

    Main button
    “Shop Tech offers”
    Calls to action
    8 buttons, 49 links
    Length
    252 words · 1 min read
    Images
    12
    Layout
    Multi-column · Visual
    Voice
    Informative
    Language
    British English
    Fonts
    Gill Sans, Gill Sans Nova for JL, Arial
    Dark mode
    No custom styles

    Colors

    • #d92c5b
    • #102b2b
    • #d8d8d8
    • #ffffff
    • #000000
    Pink emailsDark emails

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