Instantly onboarding

7 emails over 11 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Instantly: Let’s Get Your First Win ⚡
Day 22 days later
Email 2 · Activation nudgeYou're 62% complete 🎉
Day 42 days later
Email 3 · OnboardingYour 3-step setup (takes 2 minutes)
Day 51 day later
Email 4 · Trial endingYour trial is running. Your inbox isn't.
Day 72 days later
Email 5 · Activation nudgeYour next opportunity starts here
Day 81 day later
Email 6 · Activation nudgeYou're one step away from launching your first campaign.
Day 113 days later
Email 7 · Trial endingYour Instantly trial ends in 3 days

What each email does

Day 0First emailWelcomeWelcome to Instantly: Let’s Get Your First Win ⚡Welcomes new users and guides them toward connecting an email, finding leads, and launching a first campaign. It highlights trial credits, deliverability guidance, and an option to book a scaling demo.
Day 22 days laterActivation nudgeYou're 62% complete 🎉Encourages a new user to connect their email and launch a first campaign, highlighting included credits and offering setup help. A secondary demo invitation promotes a guided setup.
Day 42 days laterOnboardingYour 3-step setup (takes 2 minutes)Instantly walks new users through connecting an email account, preparing their sending setup, and launching a first campaign. It also offers a demo and includes a code for pre-warmed accounts.
Day 51 day laterTrial endingYour trial is running. Your inbox isn't.Reminds the recipient that their trial has less than a week remaining and one setup step is incomplete. It prompts them to connect an inbox and offers help from the team.
Day 72 days laterActivation nudgeYour next opportunity starts hereEncourages a new user to connect an inbox so they can launch campaigns and manage replies. Offers help getting started and a secondary option to book a demo.
Day 81 day laterActivation nudgeYou're one step away from launching your first campaign.Reminds the new user to connect an email account to complete setup and start reaching prospects. It also offers a demo as a way to explore the platform.
Day 113 days laterTrial endingYour Instantly trial ends in 3 daysReminds the recipient that their free trial ends in three days and recommends upgrading to the Bundle Plan. Offers help choosing a plan through a reply or demo booking.

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