Inframail
Day 13 after signup
data on redirects...
making a huge change
Why it works
- Lead with a concrete finding to give readers a reason to pay attention before introducing the product change.
- Pair performance claims with the size of the underlying dataset to provide context for the evidence.
- State compatibility limits and what recipients need to do, so the change feels clear and manageable.
How it is built
- Data-led opening
- Problem explanation
- Feature introduction
- Evidence and results
Email copy
Hi , Considering we send hundreds of millions of cold emails a month across all of our users We found something interesting You're going to want to hear this... And I promise we'll protect you from it After analyzing domain redirects we realized one huge problem Redirecting domains was causing 15x more black listings than usual Having no redirects virtually caused no black listings Now at Inframail... Over a year ago we built something special called Phantom Redirects And now we NEED this. Phantom redirects reduces blacklists by 77.7% No redirects reduces it by 93.5% This isn't a small sample size either We saw the impact of 160,664 domains There is a huge correlation and statistical significance here In light of this we are moving all users from regular redirects to Inframail's phantom redirects It's massively important because landing in the inbox is critical The con with phantom redirects is it works for 'almost' any website. If you are redirecting to something with google oauth or a login it probably won't work Long story short It works for most websites, not for some We have to make this change to protect you. So in the next 72 hours we will be moving EVERYONE to phantom redirects Nothing to do on your part Just be glad you chose us as your cold email partner Because we'll improve your deliverability Reply if you have any questions. Best, Kidous Inframail Unsubscribe 228 Park Ave S. PMB 166934 New York, New York 10003-1502