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Email examplesBrandsHuel

Huel email examples

Ecommerce·Nutrition and meal replacement·huel.com
Emails
16
Sequence
1
Typical send day
Day 2
Subject length
35 characters

All Huel emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 4
Day 4
+6 more

Sequence · 9 emails over 14 days

Huel welcome series

Clone

Why millions are obsessed with Huel.

HuelOther
Remix

Smash your goals, one scoop at a time.

HuelNewsletter
Remix

Get 15% Off + FREE Delivery 🚚 📦

HuelSale / discount
Remix

🚨 10% off Huel sitewide

HuelSale / discount
Remix

Intermittent fasting: the real benefits ⏱️

HuelDigest
Remix

The full Daily A-Z Vitamins line-up is here 🍓

HuelProduct launch
Remix

Reordered. Repeatedly.

HuelSale / discount
Remix

Huel email marketing facts

How often, when and how Huel emails its subscribers, measured from every email we received.

Emails captured
16 emails
Received
Sep 25, 2026 to Oct 13, 2026
Automated sequences
1
First week after signup
8 emails
First 30 days
11 emails
Sending frequency
about 5.8 emails a week
Busiest send day
Sunday (31%)
Typical send time
Around 8 AM UTC
Subject line length
35 characters (median)
Emoji in subject lines
56%
Preview text set
94%
Discount codes
19%
Dark backgrounds
38%

The first 30 days after signup

Every email Huel sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Here's 15% off your first orderWelcomeWelcome
    • Your free welcome pack is waiting...WelcomeWelcome
    • Intermittent fasting: the real benefits ⏱️DigestDigest
  2. Day 1

    • Try more with Bundles.OnboardingOnboarding
  3. Day 2

    • The full Daily A-Z Vitamins line-up is here 🍓Product launchProduct launch
    • You’re one click away from hitting your goals 👀OnboardingOnboarding
  4. Day 3

    • You're on the discount list 🎟️OnboardingOnboarding
  5. Day 5

    2 days later

    • Just dropped: extra 15% off 💥Activation nudgeActivation nudge
  6. Day 7

    2 days later

    • Hey - Bryony here from the Customer Experience Team 👋OnboardingOnboarding
  7. Day 9

    2 days later

    • Reordered. Repeatedly.Sale / discountSale / discount
    • Reordered. Repeatedly.OnboardingOnboarding

Huel's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Why millions are obsessed with Huel.Find your perfect Huel today.Other·Sep 25, 2026
  2. Smash your goals, one scoop at a time.Take our quiz to find the perfect Huel for you.Newsletter·Sep 26, 2026
  3. Get 15% Off + FREE Delivery 🚚 📦When you set up a subscription.Sale / discount·Sep 27, 2026
  4. 🚨 10% off Huel sitewide24 hours only - time’s ticking ⏰Sale / discount·Sep 28, 2026
  5. Hey - Bryony here from the Customer Experience Team 👋How can I help?Onboarding·Sep 29, 2026
  6. Here's 15% off your first orderWelcome to HuelWelcome·Oct 4, 2026
  7. Your free welcome pack is waiting...Don't miss out.Welcome·Oct 4, 2026
  8. Intermittent fasting: the real benefits ⏱️Huel Digest Editorial - Edition 43.Digest·Oct 4, 2026
  9. Try more with Bundles.Onboarding·Oct 5, 2026
  10. The full Daily A-Z Vitamins line-up is here 🍓3 fruity flavours. 26 vitamins & minerals. 925mg electrolytes.Product launch·Oct 6, 2026
  11. You’re one click away from hitting your goals 👀Lose weight, gain protein, eat healthy, or save time - we’re here for it.Onboarding·Oct 6, 2026
  12. You're on the discount list 🎟️Save on Huel todayOnboarding·Oct 7, 2026
  13. Just dropped: extra 15% off 💥More savings, more Huel.Activation nudge·Oct 9, 2026
  14. Hey - Bryony here from the Customer Experience Team 👋How can I help?Onboarding·Oct 11, 2026
  15. Reordered. Repeatedly.The favourites you can't stop coming back for.Sale / discount·Oct 13, 2026
  16. Reordered. Repeatedly.The favorites you can't stop coming back for.Onboarding·Oct 13, 2026

Huel's email strategy at a glance

We captured 16 emails from Huel after signing up, mostly onboarding, sale / discount and welcome emails. They form 1 automated sequence you can follow day by day.

27% of its emails arrived on the day we signed up, its designs lean green and red and 31% of its emails use product grid.

Its subject lines run about 35 characters.

Brand colors in its emails

  • #0c0c0d
  • #ffffff
  • #000000
  • #2d2d2e
  • #c7f1c5
  • #f5f2ec

Send emails like Huel's, for your brand

Clone Huel's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Huel's emails have in common

Styles

Product grid31%Free shipping25%Social proof19%Discount code19%Single CTA19%

Colors

Green13%Red6%

Compare these emails across brands

  • Onboarding email examples1758
  • Sale / discount email examples1550
  • Welcome email examples1359
  • Digest email examples333
  • Product launch email examples376
  • Activation nudge email examples554

Other Ecommerce brands

  • Parade70 emails
  • Urban Outfitters61 emails
  • Anthropologie58 emails
  • Christianity.com53 emails
  • Missouri Star Quilt Co47 emails
  • Uniqlo47 emails
  • The Children's Place38 emails
  • Wineenthusiast34 emails

Frequently asked questions

How many emails does Huel send after signup?

We captured 16 emails from Huel across 1 sequence, 27% of them on the day we signed up.

Does Huel send a welcome email?

Yes. Huel sent 2 welcome emails. Open them above to see the subject line, preview text and full design.

How often does Huel send emails?

Huel sent about 5.8 emails a week over the time we were subscribed, with 8 emails in the first week after signup.

When does Huel send its emails?

31% of Huel's emails arrived on a Sunday, its busiest day, and the typical email arrived around 8 AM UTC.

What kind of emails does Huel send?

Of the emails we captured: 56% lifecycle, 25% promotional and 13% newsletter.