Huel welcome series

9 emails over 14 days, counted from the first email.

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Day 0First email
Email 1 · OnboardingHey - Bryony here from the Customer Experience Team 👋How can I help?
Day 44 days later
Email 2 · WelcomeHere's 15% off your first orderWelcome to Huel
Day 4Same day
Email 3 · WelcomeYour free welcome pack is waiting...Don't miss out.
Day 62 days later
Email 4 · OnboardingTry more with Bundles.
Day 71 day later
Email 5 · OnboardingYou’re one click away from hitting your goals 👀Lose weight, gain protein, eat healthy, or save time - we’re here for it.
Day 81 day later
Email 6 · OnboardingYou're on the discount list 🎟️Save on Huel today
Day 102 days later
Email 7 · Activation nudgeJust dropped: extra 15% off 💥More savings, more Huel.
Day 122 days later
Email 8 · OnboardingHey - Bryony here from the Customer Experience Team 👋How can I help?
Day 142 days later
Email 9 · OnboardingReordered. Repeatedly.The favorites you can't stop coming back for.

What each email does

Day 0First emailOnboardingHey - Bryony here from the Customer Experience Team 👋A customer experience team member introduces herself and offers to help the recipient choose the right Huel product. The email invites them to get in touch by replying or using the contact button.
Day 44 days laterWelcomeHere's 15% off your first orderWelcomes new subscribers with a discount code for their first order and a prompt to shop Huel.
Day 4Same dayWelcomeYour free welcome pack is waiting...Introduces several Huel meal and drink options, then highlights delivery and subscription benefits. It invites new subscribers to shop and notes that a free welcome kit is available with qualifying first purchases.
Day 62 days laterOnboardingTry more with Bundles.Introduces curated bundles for different nutrition goals and routines, with brief explanations of each. A product quiz offers new subscribers another way to find a suitable option.
Day 71 day laterOnboardingYou’re one click away from hitting your goals 👀Introduces Huel options for different nutrition goals and points the new subscriber toward getting started. It highlights convenience, nutrition benefits, and several ways to save.
Day 81 day laterOnboardingYou're on the discount list 🎟️Introduces several ways to save on Huel, including discounts for eligible groups, Subscribe & Save, and a friend referral offer. It closes with a link to explore discounts and account and shopping links.
Day 102 days laterActivation nudgeJust dropped: extra 15% off 💥Huel encourages a new subscriber to place a first subscription order with an extra discount. It highlights bestsellers and provides a discount code with several shopping calls to action.
Day 122 days laterOnboardingHey - Bryony here from the Customer Experience Team 👋A customer experience team member offers help choosing Huel products and points the new subscriber to community spaces for advice, reviews, and inspiration.
Day 142 days laterOnboardingReordered. Repeatedly.Introduces Huel's popular meal and drink products, positioning them as everyday nutrition staples. It also highlights a subscription offer and links to product and bestseller pages.

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