Huckberry
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Welcome (and thank you) from our founders.
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Why it works
- Lead with a clear welcome perk so new subscribers immediately understand what they receive.
- Use a first-person founder story to give the brand’s background a human voice.
- Follow the story with concise sections that help readers explore products, content, and community.
How it is built
- Free-shipping offer
- Founder origin story
- Brand mission
- Gear and content overview
- Support and social links
Email copy
YOU JUST LANDED Free Shipping Today No Code Necessary, Auto-Applied at Checkout Limited to U.S. customers only. “Most men lead lives of quiet desperation and go to the grave with the song still in them.” -HENRY DAVID THOREAU Not Us. Not You. ——— We were freezing our butts off on a rickety chairlift on the backside of what is now Palisades Tahoe when we decided to go for it. Looking back, we were far too naive to know exactly what “it” was, but we knew what it wasn’t: staring at spreadsheets 90 hours a week for the rest of our lives. Finding the courage to leave safe, well-paying jobs wasn't easy. But nothing worth doing ever is. A few weeks later, we quit those jobs, invested everything we had—$10K each—and vowed to bring Huckberry to life together, no matter what it took. It was hard, but, hell, Shackleton called the tiny bunks aboard his ice-stricken ship “The Ritz.” We were hungry for an adventure. And we knew we weren't alone. Thanks for trusting us. What started as a small shop run out of our apartments has grown into something way bigger than us—a brand that is equal parts store and source of inspiration, helping millions of guys like us suck the marrow out of life. Looking back, those were the days. But these are the days, too. Andy and Richard, Huckberry Co-Founders Signal, Not Noise. Our award-winning newsletter delivers exclusive gear and inspiring stories directly to your inbox. Get Equipped Rugged. Refined. Ready. From our Austin HQ, we bring these three distinct visions to life through our brands: Flint and Tinder, Wills, and Proof. We scour markets in Paris, Tokyo, NYC, and beyond for emerging brands to feature alongside them. And we partner with the biggest ones, like Ford and Nike, on exclusive products you won’t find anywhere else. Get Inspired We’ve been an inspiration company since day one. DIRT is our flagship adventure show, Homes explores community-owned spaces, and Gear Lab explains the "why" behind what you see on our site. The Journal delivers weekly original features, while Diversions rounds up what our team is reading, watching, and listening to. Get Connected When we say “see you out there,” we really mean it. Visit us in person in our Chicago or Georgetown store (or in one of our yet-to-be-announced locations) and you’ll leave with way more than just gear. Something’s always happening—invite-only product launches, early screenings, group rucks, you name it—and drinks are on the house. See You Out There Stopping for food nearly 7,000 feet up at Hidden Lake Lookout, one of the last remaining Washington lookouts still open for overnight stays. 📸 @a_souza_photo 📍North Cascades, WA Any questions? We're here to help: Reply directly to this email, shoot us a note at support@huckberry.com, or live chat support is available from 8 am - 5 pm CT, Monday through Friday. YouTube Instagram TikTok ©2026 Huckberry Inc. | 220 Industrial Blvd, Ste 100 Austin, TX 78745 Web Version