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Email examplesSequencesHershey's

Hershey's welcome series

4 emails over 8 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome to Hersheyland 👋🍫Recipes, snacks, new favorites and more await!
  2. Day 33 days later
    Email 2 · OnboardingQuick question before we begin… 🍪Choose recipes, inspiration, new candy or everything
  3. Day 3Same day
    Email 3 · OnboardingFall favorites worth celebrating 🍎🍫Snacks, fall treats and Halloween inspiration inside
  4. Day 85 days later
    Email 4 · OnboardingReady to bake something amazing? 🍰Cookies, brownies, cakes and smart baking tips…

What each email does

  1. Day 0First emailWelcomeWelcome to Hersheyland 👋🍫Welcomes new subscribers to Hersheyland and previews recipes, hosting inspiration, snack innovations, and Hershey brands. It introduces the site’s main sections and explains why the recipient receives marketing emails.
  2. Day 33 days laterOnboardingQuick question before we begin… 🍪Hersheyland asks the new subscriber to choose which kinds of content they want, such as recipes, inspiration, or new candy. It frames the choice as a way to tailor future marketing emails.
  3. Day 3Same dayOnboardingFall favorites worth celebrating 🍎🍫This email invites new subscribers to choose the Hersheyland content they want, then shares seasonal Halloween ideas, recipes and featured snacks.
  4. Day 85 days laterOnboardingReady to bake something amazing? 🍰Introduces subscribers to Hersheyland's candy-inspired recipes, dessert categories, and practical baking tips. It uses recipe inspiration to guide new subscribers toward exploring the brand's content.

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