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Email examplesBrandsHeatmap.comEvent invite

Heatmap Black Friday teardown event invitation

Invites readers to a free live teardown of ecommerce stores ahead of Black Friday. It outlines the speakers, event details, and practical topics attendees will learn about.

Heatmap.com

Day 11 after signup

PENDING: Fix these pages before November 27

Real stores torn down live, Friday Nov 6 at 12:30 PM ET. Free.

Why it works

  • Tie the event to a timely problem so readers immediately understand why it matters now.
  • Explain the format and introduce the speakers before listing the concrete topics attendees will take away.
  • Repeat the registration call to action near the end, alongside a clear reminder of the approaching deadline.

How it is built

  1. Event headline
  2. Teardown overview
  3. Registration details
  4. Speaker introductions
Email copy

View in browser Free live teardown Is your store ready for Black Friday? Real stores, torn down live, before the biggest weekend of the year. Dylan Ander, Olaf Thiel and Christopher Carvalho pull up real ecommerce stores on screen and go through the pages, offers and paths to checkout, plus what the behavior data shows shoppers actually doing on them. No slides. Live Q&A at the end. Save my seat Free. Join link sent by email when you register. Nov 6 Friday 12:30 PM ET 9:30 AM PT 60 minutes Live online See what we'll cover Who is tearing it down Dylan Ander Founder, heatmap Olaf Thiel Director of CRO & Advertising Christopher Carvalho Head of Sales, heatmap 1 The pages that lose the most Black Friday revenue How to spot them on your own store, and how to read hesitation on product pages before it costs you a sale. 2 What is still safe to ship before November 27 Offer and landing page changes you can make now, and the checkout friction that matters most when traffic peaks. 3 A short list of fixes for this week You leave with the handful of changes worth making before the weekend, not a backlog for January. Find the leaks before Black Friday does. Friday, November 6 at 12:30 PM ET Save my seat See you Friday, Olaf Director of CRO & Advertising, heatmap P.S. Bring a question about your own store for the live Q&A at the end. Black Friday is November 27, so this is the last good window to fix what we find. Grab a seat now. © 2026 Heatmap, Inc. 7077 Macbeth Way Eldersberg, DE 21784, Update your email preferences or unsubscribe

Brand
Heatmap.com
Industry
SaaS · Ecommerce analytics
Type
Promotional
Email
Event invite
Sent
Day 11 after signup
Sent at
Mon, 2:42 PM UTC
From
Olaf from Heatmap Team <marketing@heatmap.com>
Sent with
HubSpot
All event invite email examples

Breakdown

Main button
“Save my seat”
Calls to action
3 buttons, 8 links
Length
287 words · 1 min read

See this email for your brand

Try it
  • Practical agenda
  • Urgent closing invitation
  • Images
    8, incl. a GIF
    Layout
    Multi-column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Poppins
    Dark mode
    No custom styles

    Colors

    • #10b068
    • #ffffff
    • #8fe0ad
    • #125032
    • #41403e
    Green emailsLight emails

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