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Email examplesSequencesHarry & David

Harry & David welcome series

4 emails over 12 days, counted from the first email.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome! Here's 20% off to get you started.We're so excited to help you share.
  2. Day 11 day later
    Email 2 · WelcomeOpen up for 20% off your first purchase.Discover gifts and goodies to savor and share.
  3. Day 1110 days later
    Email 3 · Activation nudgeDon’t forget, your $25 off expires tonight!Get in on exclusive savings before time runs out.
  4. Day 121 day later
    Email 4 · OnboardingMake any celebration awesome with the right gift.Share beautiful baskets, boxes, and towers full of gourmet goodness.

What each email does

  1. Day 0First emailWelcomeWelcome! Here's 20% off to get you started.Welcomes new subscribers with 20% off their first order and introduces the kinds of offers, recipes, and product news they can expect. It also highlights gift ideas and shipping benefits.
  2. Day 11 day laterWelcomeOpen up for 20% off your first purchase.Welcomes new subscribers with a 20% offer for their first purchase. It also previews email benefits such as exclusive offers, recipes, and product news.
  3. Day 1110 days laterActivation nudgeDon’t forget, your $25 off expires tonight!Reminds a recent subscriber that their $25 discount expires that day and directs them to shop with a code. It also promotes text alerts and a separate text-signup discount.
  4. Day 121 day laterOnboardingMake any celebration awesome with the right gift.Introduces Harry & David’s gourmet gifts and encourages a first purchase with a sitewide discount. It also promotes a separate text-alert offer.

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