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Email examplesBrandsHarperCollins UKSeasonal campaign

HarperCollins UK Black Friday sale email

HarperCollins UK extends its Black Friday discount and highlights discounted collector’s editions and book sets. It also lets readers opt out of further Black Friday emails until after the sale.

HarperCollins UK

Day 49 after signup

50% off extended to midday today! ⏰

Explore our biggest deals of the year while stock lasts

Why it works

  • Lead with a prominent deal and a clear deadline to make the seasonal offer immediately apparent.
  • Pair a detailed featured product description with a scannable selection of other discounted items to serve different reader interests.
  • Offer a way to pause sale emails, giving recipients a relevant alternative to unsubscribing entirely.

How it is built

  1. Featured book description
  2. Discount call to action
  3. Sale terms
  4. Discounted book listings
Email copy

View in Browser THE CHILDREN OF HÚRIN • BEREN AND LÚTHIEN • THE FALL OF GONDOLIN A stunning three-volume deluxe slipcased set of the three 'Great Tales' of Middle-earth, edited by Christopher Tolkien and illustrated throughout by acclaimed Tolkien artist, Alan Lee. This deluxe set of these beautifully illustrated works features brand-new cover designs by the artist, with exclusive new paintings appearing for the first time. Each volume is quarter-bound and has additionally been enhanced for the first time with sprayed edges. They are housed in a custom-built cloth slipcase stamped in silver foil with motifs and a hidden artwork created exclusively by Alan Lee, and accompanied by three removable art cards plus two foldout maps of Beleriand drawn by Christopher Tolkien. Get your copy now for 50% off on harpercollins.co.uk! BUY NOW TO SAVE £125! The Great Tales of Middle-earth Boxed Set J.R.R. Tolkien, edited by Christopher Tolkien, illustrated by Alan Lee LEARN MORE   GET 50% OFF *Sitewide discount does not apply to The Lord of the Rings Signed Limited Edition (ISBN: 9780008700218). Prices shown or discussed are for the UK only and might change depending on the retailer.   BROWSE BY GENRE   Crime and Thriller | Sci-Fi and Fantasy | Contemporary Fiction | Romance | Cookery | Non-Fiction | Children's | Young Adult BIGGEST DISCOUNTS   BUY NOW. SAVE £62.50 Treat yourself to this deluxe slipcased hardback edition of The Hobbit, illustrated throughout by Alan Lee. Enjoy exclusive new paintings and designs appearing for the very first time, together with a removable art card and two foldout maps. LEARN MORE BUY NOW. SAVE £75 Celebrate the 60th anniversary of The Good, the Bad and the Ugly with t his must-have collector’s edition, including exclusive cover artwork, three prints of Angelo Novi’s on-set photography and a hand-numbered certificate of authenticity. LEARN MORE BUY NOW. SAVE £175 Celebrate 100 years of Winnie-the-Pooh in 2026! This exceptional set includes facsimile editions of the original story and poetry collections, art prints of Shepard’s work, and a fold-out map of the Hundred Acre Wood. LEARN MORE BUY NOW. SAVE £100 Uncover the history of one of the most influential games of all time in The World of Minecraft: Special Numbered Edition. Explore how the game evolved from a one-person project to the global phenomenon it is today. LEARN MORE BUY NOW. SAVE £35 Winter is coming. Strap in and discover the series behind the global phenomenon and the greatest fantasy epic of the modern-age with this seven-book collection. LEARN MORE BUY NOW. SAVE £30 Complete with gold foil design across the slipcase and cover board with stunning endpaper artwork, this is a beautiful edition for the ultimate Game of Thrones fan. LEARN MORE BUY NOW. SAVE £75 This twenty volume set of original stories perfectly captures the joy and excitement of life on the riverbank and is vividly brought to life by the charming illustrations of E.H.Shepard. LEARN MORE BUY NOW. SAVE £75 Immerse yourself in the timeless charm of Paddington Bear, the much-loved bear from Peru who has delighted children all over the world, with the Paddington Classic Story Collection 20 Books Box Set. LEARN MORE   OPTING OUT OF BLACK FRIDAY EMAILS If you want to stop hearing about our Black Friday Sale, just click below and we'll stop sending you emails until after the 30th November. OPT ME OUT   HarperCollins Publishers Ltd, registered in Scotland, Company No. 27389. Registered address: 1 Robroyston Gate, Robroyston, Glasgow, Scotland, G33 1JN All rights reserved | Privacy Policy To unsubscribe, please click here Prefer to snooze us for 30 days instead? Click here

Brand
HarperCollins UK
Industry
Ecommerce · Books and publishing
Type
Promotional
Email
Seasonal campaign
Sent
Day 49 after signup
Sent at
Fri, 9:00 AM UTC
From
HarperCollins Books <news@e.harpercollins.co.uk>
CountdownProduct grid
All seasonal campaign email examples

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  • Sale email opt-out
  • Unsubscribe footer
  • Breakdown

    Calls to action
    0 buttons, 40 links
    Length
    594 words · 3 min read
    Images
    11
    Layout
    Multi-column · Balanced
    Voice
    Urgent
    Language
    British English
    Fonts
    Lato, Arial, Tahoma
    Dark mode
    No custom styles

    Colors

    • #0068a5
    • #ffffff
    • #d1262f
    • #377bbf
    • #555555
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