HarperCollins UK
Day 47 after signup
50% off all books! Shop now🚨📚
Limited time only ⏰
Why it works
- Lead with the discount and its audience so readers can grasp the offer immediately.
- Explain how to redeem the code before asking readers to shop, removing a practical point of uncertainty.
- Make the deadline prominent to give the seasonal promotion a clear time limit.
How it is built
- Sale offer introduction
- Discount code instructions
- Urgent shopping prompt
- Genre browsing links
Email copy
View in Browser Reader, we are offering 50% off ALL BOOKS on harpercollins.co.uk as part of our Black Friday sale pre-launch, for subscribers only! 50% off ends tomorrow at midnight.* Simply add code BLACKFRIDAY50 at checkout, and we'll automatically update your cart with your savings. There's no time to waste! Shop now. 🛒 *The official HarperCollins UK Black Friday Sale launches on Friday 13th November, offering 40% off all books on the HarperCollins UK website until Monday 30th November. While stocks last. GET 50% OFF EVERYTHING *Sitewide discount does not apply to The Lord of the Rings Signed Limited Edition (ISBN: 9780008700218). Prices shown or discussed are for the UK only and might change depending on the retailer. BROWSE BY GENRE GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF OPTING OUT OF BLACK FRIDAY EMAILS If you want to stop hearing about our Black Friday Sale, just click below and we'll stop sending you emails until after the 30th November. OPT ME OUT HarperCollins Publishers Ltd, registered in Scotland, Company No. 27389. Registered address: 1 Robroyston Gate, Robroyston, Glasgow, Scotland, G33 1JN All rights reserved | Privacy Policy To unsubscribe, please click here Prefer to snooze us for 30 days instead? Click here