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Email examplesBrandsHarperCollins UKSeasonal campaign

HarperCollins UK Black Friday sale email

Promotes a Black Friday offer of 50% off books, with a midnight deadline and a selection of new releases. It also lets readers opt out of Black Friday emails temporarily.

HarperCollins UK

Day 48 after signup

⏰ 50% off all books ends at midnight! ⏰

Browse brand-new books📚

Why it works

  • Lead with the discount and deadline so the seasonal offer is immediately clear.
  • Follow the promotion with short, varied book descriptions to give readers several ways into the catalogue.
  • Place a temporary email pause option near the end to give subscribers control during a high-volume campaign.

How it is built

  1. Sale headline
  2. Genre navigation
  3. New book spotlights
  4. Temporary opt-out offer
  5. Publisher and unsubscribe details
Email copy

View in Browser GET 50% OFF *Sitewide discount does not apply to The Lord of the Rings Signed Limited Edition (ISBN: 9780008700218). Prices shown or discussed are for the UK only and might change depending on the retailer.   BROWSE BY GENRE   Crime and Thriller | Sci-Fi and Fantasy | Contemporary Fiction | Romance | Cookery | Non-Fiction | Children's | Young Adult BRAND NEW BOOKS   Out now in paperback! Escape to a Greek island for New Year’s Eve with the first new Hercule Poirot mystery by Sophie Hannah since the bestselling Hercule Poirot’s Silent Night. LEARN MORE One morning, a stranger arrives in the town of Golden. No one knows who he is or where he came from. Now available in a limited hardcover deluxe edition, including a never-before-seen bonus chapter! LEARN MORE Will sparks fly under a starlit sky? Get cosy with the perfect escapist destination swoony slow-burn romance that is guaranteed to keep you warm this winter. LEARN MORE DI James Walker returns with a new crime to solve. The perfect read for anyone who prefers Die Hard to Love Actually, and likes their mince pies with a side of murder! LEARN MORE From the author of the word-of-mouth sensation The Book of Beginnings, comes an uplifting, festive short story that will melt your heart this winter. LEARN MORE The snow is falling and the hot chocolates are piled high with marshmallows at the Comfort Food Café, and one unexpected visitor is in for a holiday miracle… LEARN MORE Perfect for fans of Sarah J. Maas, Faebound, and The Cruel Prince, get ready to once again lose yourself in the mystical Welsh world of Habren Faire, where danger, political intrigue and romance await you! LEARN MORE Wed me. Bed me. Slit my throat. Lush, haunting, and emotionally devastating, the Heartstring Duet invites you into a kingdom steeped in secrets where nothing – not even death – is what it seems. LEARN MORE She's finally back home … but is it really her? A Knock at the Door takes readers on an addictive ride of suspense and tension. Perfect for fans of T. M. Logan and Claire Douglas. LEARN MORE From the acclaimed author of The Art of Fielding comes a deeply felt story of friendship, art, love and grief, following two young women on the brink of irrevocable change. LEARN MORE   OPTING OUT OF BLACK FRIDAY EMAILS If you want to stop hearing about our Black Friday Sale, just click below and we'll stop sending you emails until after the 30th November. OPT ME OUT   HarperCollins Publishers Ltd, registered in Scotland, Company No. 27389. Registered address: 1 Robroyston Gate, Robroyston, Glasgow, Scotland, G33 1JN All rights reserved | Privacy Policy To unsubscribe, please click here Prefer to snooze us for 30 days instead? Click here

Brand
HarperCollins UK
Industry
Ecommerce · Books and publishing
Type
Promotional
Email
Seasonal campaign
Sent
Day 48 after signup
Sent at
Thu, 9:00 AM UTC
From
HarperCollins Books <news@e.harpercollins.co.uk>
Product grid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 41 links
Length
456 words · 2 min read
Images
12
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Lato, Arial, Tahoma
Dark mode
No custom styles

Colors

  • #0068a5
  • #ffffff
  • #d1262f
  • #377bbf
  • #555555
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