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Email examplesBrandsGivebutterNewsletter

Givebutter Giving Tuesday newsletter

A newsletter featuring a 1% match on eligible Giving Tuesday donations, a planning playbook, a community event, and fundraising campaign examples. It closes with a reader poll and links to join the conversation.

Givebutter

Day 5 after signup

We’re matching 1% for Giving Tuesday! 🎉

Get the new playbook & knock out your entire plan in just a couple hours!

Why it works

  • Lead with a timely, concrete benefit, then explain the eligibility details before moving to other newsletter content.
  • Break a broad issue into distinct sections, each with a clear next step, so readers can choose the resource most relevant to them.
  • Keep the voice warm and encouraging, using community examples and an easy poll to invite participation.

How it is built

  1. Personalized greeting
  2. Giving Tuesday match
  3. Playbook promotion
  4. Community event invitation
  5. Campaign examples
  6. Poll and discussion prompt
  7. Newsletter sign-off
Email copy

Hey, [First name] 🚀 Giving Tuesday is coming up on December 1, and our team of butter slices has been hard at work churning out the best tools, resources, and support as you bring your plans to life. To help you make the most of the generosity coming your way, Givebutter is matching 1% of all eligible Giving Tuesday donations! All verified nonprofits will automatically receive a 1% match on eligible online Giving Tuesday donations stored in Givebutter Wallet. No application, no competition, no campaign judges. Get all the details and get ready to make a greater impact with every dollar raised. Get your 1% match → Your playbook for Giving Tuesday success ✨ With everything else on your plate, making time to plan for Giving Tuesday can feel like a huge, daunting task better left for next week. That’s why we churned out a brand-new playbook to help you replace last-minute scrambling with a single, focused session that gets you organized, confident, and ready to raise on December 1. Follow the playbook step-by-step, and you’ll have the following Giving Tuesday tasks crossed off your to-do list: Setting your goal Creating your campaign page Building your email sequence And more! We can’t wait to see the generosity pouring in for your cause. Save yourself time and get all set up in just a couple of hours. You’ve got this! Get the playbook → You deserve a coffee break ☕️ On the first and third Thursday of every month, We are for Good hosts Coffee & Community, a low-key, virtual space to show up, hang out, and connect with people who get the work you're doing. No agenda. No presentations. No pressure. Bring your coffee or tea (or whatever you need!), ask a question, share what's on your mind, or just listen and be around good humans for a little while. Anyone who needs a break from the noise, wants to meet people without performing, or just wants to remember they're not doing this work alone is welcome to join! The next one is on Thursday, Oct. 30, from 12:30 pm to 1:15 pm ET. RSVP (it's free) → Campaigns we love 💛 These changemakers have created awesome auction experiences for their supporters, each reflecting their unique organizational voice, culture, and community spirit. Online auction 🤩 Gotham Food Pantry’s 2nd Annual Charity Auction is organized into fun categories like “Only in New York” experiences and ticket packages for the Westminster Dog Show. Bidding is open until Nov. 4! Gala auction 💃 In celebration of Hively’s 50th anniversary, Raising Every Voice included a hybrid silent auction, dinner, and dueling pianos. Donations are still coming in as they near their $100K goal. Themed auction 🏒 You Can Play’s 14th Annual Auction offered a wide range of athletic memorabilia, autographs, and VIP experiences to support more inclusive sports programs for LGBTQ+ youth. Explore more fundraising ideas → Poll time 💡 Happy Halloween, changemakers! What’s the most frightening fundraising obstacle you’re facing leading up to Giving Tuesday? 😱 Last-minute planning ☠️ Lost in the inbox clutter 😰 Unexpected event costs 👻 Donors going ghost Share your answer and tell us all the details in the comments of our LinkedIn Poll or Facebook group post! Join the conversation → Thank you for making Givebutter the #1-rated fundraising platform 💛 You’re receiving this email because you’re subscribed to our newsletter. Lactose intolerant? 🧈 Update your preferences or unsubscribe. Givebutter, 2810 N Church St, PMB 53748 Wilmington, DE, 19802, United States.

Brand
Givebutter
Industry
SaaS · Fundraising software
Type
Newsletter
Email
Newsletter
Sent
Day 5 after signup
Sent at
Wed, 2:01 PM UTC
From
Givebutter <support@givebutter.com>
Sent with
HubSpot
PersonalizedSocial proof
All newsletter examples

Breakdown

Main button
“Get your 1% match →”
Calls to action
5 buttons, 24 links
Length
565 words · 2 min read
Images
7
Layout
Single column · Balanced
Voice
Friendly
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #fff2cc
  • #ffffff
  • #3366ff
  • #ffbf00
  • #000000
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We’ve got even more waiting for you! 🎁

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Your password has been changed 🔑

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