Gelato onboarding email sequence: 11 emails

What each email does

Day 0First emailWelcomeWelcome to Gelato! Print-On-Demand in 32 countriesWelcomes new subscribers and offers 30% off their first product for a limited time. It introduces Gelato’s print-on-demand platform, highlights seller proof points, and points new users toward browsing or ordering a sample.
Day 11 day laterOnboardingTurn your passion into a businessEncourages new creators to order samples as a first step toward selling their designs, offering a time-limited discount. Customer stories, seller statistics, and support details help make the next step feel achievable.
Day 21 day laterOnboardingLast Chance! 30% Off Your Wall Art SampleEncourages new sellers to try popular print products with a time-limited discount on samples. It highlights bestselling product options, social proof, and support resources.
Day 31 day laterActivation nudgeSomething better just landedA follow-up to a new signup who has not placed a first order, offering 50% off for a limited time. It encourages the recipient to create a product, browse the catalogue, or start creating.
Day 3Same dayOnboardingConnect 140+ production partners to your storeGuides new users to connect an ecommerce store to Gelato, explaining the benefits and linking to setup advice. A customer testimonial and platform guides offer additional support.
Day 41 day laterActivation nudgeYour 50% off expires tonightGelato urges a new seller to use an expiring 50% discount on their first order. Seller and product-creation stats add context before the email prompts them to create their first product.
Day 73 days laterOnboardingYour top questions, answeredAnswers common questions new sellers have about print quality, shipping, design tools, and pricing. It closes by encouraging the recipient to create a first product and highlighting seller stats and a customer testimonial.
Day 92 days laterActivation nudgeLocal production for your store in a few secondsEncourages a new user to connect their store to Gelato’s production network. It supports the request with creator success stories and offers help from customer support.
Day 101 day laterActivation nudgeWhat your first order actually earns you.Gelato shows an illustrative profit breakdown for a framed poster and explains how print-on-demand keeps upfront costs low. It encourages the recipient to create their first product.
Day 133 days laterOnboardingOrder a sample — see the quality yourselfGuides new Gelato users through ordering a product sample, from choosing a product to placing the order. It highlights the quality guarantee, delivery speed, and local production.
Day 174 days laterOnboardingHow they turned a side project into a businessGelato uses a creator’s story and practical first steps to show a new seller how to start selling. It highlights Gelato’s role in handling printing and shipping, then points readers toward creating their first product.

Gelato onboarding, analyzed

Updated Nov 1, 2026

One offer escalates from 30% to 50%

The first email sets the offer: its preview text reads "30% off on your first order. Valid for 48 hours". The next email, on day 1, shortens it to "30% off samples expires tomorrow" in its preview text, and the day 2 subject line is "Last Chance! 30% Off Your Wall Art Sample". On day 3, the email with the subject "Something better just landed" tells the reader in its preview text that the discount "just went from 30% to 50%." The day 4 email then counts the 50% offer down with the subject "Your 50% off expires tonight" and its preview text calls it "This is the biggest discount we offer. Don't let it go."

This gives a marketer a clear sequence: a deadline on the first offer, a visible step up to a larger offer on day 3, and a final deadline on that larger offer on day 4. The reader sees the discount change before the sequence explains the product in detail.

Subject lines and previews repeat the same few words

Several emails use the word "expires" in their preview text or subject line. The preview text "30% off samples expires tomorrow" and the subject "Your 50% off expires tonight" both use it, and both point to a discount with a short window.

Gelato also repeats a production claim across its subject and preview lines. "Local production for your store in a few seconds" is the day 9 subject line, and the day 13 sample email explains local production in its content. Because the wording recurs, a reader who skims the inbox sees the same offer and claims more than once.

Practical guides fill the gaps between offers

Not every email is a sale nudge. On day 1, "Turn your passion into a business" is an onboarding email that encourages new creators to order samples, and on day 3, "Connect 140+ production partners to your store" guides the reader to connect an ecommerce store. The day 7 email "Your top questions, answered" covers print quality, shipping, design tools and pricing. On day 10, "What your first order actually earns you." shows an illustrative profit breakdown for a framed poster, an explanation that does not depend on a discount.

These guides sit between the discount emails, so the sequence alternates between offers and explanations. Most emails, whatever their purpose, close by encouraging the reader to create a first product.

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