Gamma onboarding

The welcome email arrives on day 0 with one CTA. “Welcome to Gamma” introduces presentations and graphics, then asks the new subscriber to start creating. The next message, “[First name], prompt your next big idea”, turns that invitation into practical starting points by pointing to prompts for presentations, social posts, proposals, and other ideas.

“[First name], it's Gamma time!” follows with a three-step path: choose a starting point, shape the content, then share or export it. The next message changes direction with “Did someone say more?”, introducing Plus through additional credits, higher limits, and unbranded presentations. Gamma then returns to product education with “One gamma down, many more to go!”, covering themes, collaboration, custom domains, and templates after the recipient has made initial edits.

The sequence then shifts from creation to distribution. “Why keep great ideas to yourself?” explains collaboration, export, and publishing, while “Your gammas never looked so good” makes another Plus case through limits, branding controls, sharing options, and monthly credits. The final email, “[First name], power up your gammas”, repeats the upgrade invitation with higher limits, custom branding, stronger models, and monthly credits.

Gamma sends two messages on day 4: an upgrade prompt first, followed by a feature tip. That order puts the paid option before the practical explanation of how to improve and share a gamma. On day 5, it sends the sharing lesson first and the upgrade comparison second, so the commercial message follows a clear use case.

The timing creates a compact progression rather than a series of isolated tips. There is a gap after the welcome email, then onboarding guidance arrives in close succession. The two same-day clusters increase contact as the recipient moves from making edits to sharing work, and the final email on day 6 keeps the upgrade conversation active. The emails sent on day 4 and later use blue, giving this later phase a consistent visual treatment.

The preview text “Share your gammas with others. Here’s how.” appears under both “[First name], prompt your next big idea” and “Why keep great ideas to yourself?”. The subjects differ, but the repeated preview text creates a verbal thread between an early prompt-led introduction and the later collaboration, export, and publishing lesson.

Personalization begins after the welcome email: each later message uses the recipient’s first name or presents content tailored to a new user or free-plan user. Single CTA treatment appears in the welcome email, the three-step onboarding email, both day 5 messages, and the final upgrade prompt. A reusable pattern emerges: give the user a concrete creation path, teach the next product action, then repeat a paid invitation with different reasons tied to that action.