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Email examplesBrandsFloatFeature announcement

Float dashboard feature announcement

Float introduces project finance and people operations dashboards, explaining the insights each one provides. It also offers setup tips to help teams get more from the dashboards.

Float

Day 19 after signup

New: delivery dashboards πŸŽ‰

Why it works

  • Lead with the new capability and explain the shared benefit before introducing each dashboard in turn.
  • Pair each dashboard link with a concrete example of what users can track, then close with a practical setup tip.

How it is built

  1. Personal greeting
  2. Dashboard introduction
  3. Primary dashboard link
  4. Dashboard use cases
Email copy

Hey [First name], Float’s project finance and people operations dashboards tell you what's happening right now; so you can act early enough to do something about it. That’s Finance and Ops tuned in to the same numbers at the same time. What a vision! View dashboards β†’ Track margin, revenue, and cost risk across active project work. Project finance dashboard β†’ See capacity against demand, how time off is affecting availability, and whether your staffing mix is healthy. People operations dashboard β†’ πŸ’‘ Pro tip: The more complete your Float setup, the more your dashboards can tell you. Make sure your team is scheduled, roles are assigned, rates are in, and budgets are set to get the most out of your dashboards. All the best, Alexandra Hubley Customer Growth at Float.com Don't want to get emails like this? Unsubscribe here

Brand
Float
Industry
SaaS Β· Resource management
Type
Product update
Email
Feature announcement
Sent
Day 19 after signup
Sent at
Thu, 10:40 PM UTC
From
Alex from Float <alexandria.petigna@float.com>
Sent with
Intercom
Personalized
All feature announcement email examples

Breakdown

See this email for your brand

Try it
Setup tip and sign-off
Main button
β€œView dashboards →”
Calls to action
3 buttons, 9 links
Length
137 words Β· Under a minute
Images
5
Layout
Multi-column Β· Visual
Voice
Friendly
Language
English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #2e5fe8
  • #ffffff
  • #2199e8
  • #519dd4
  • #242c39
Blue emailsLight emails

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