Flare
Day 4 after signup
What brought you to Flare?
Why it works
- A founder introduction makes the request feel like a direct conversation rather than a generic survey.
- The questions are open-ended and grouped around why the recipient joined and what they are building, giving a clear, low-friction way to respond.
How it is built
- Personal greeting
- Founder introduction
- Motivation questions
- Small-company context
- Founder sign-off
Email copy
Hello, I'm really happy that you've decided to try out Flare! I'm Freek, one of the co-founders. I'm curious: what brought you to Flare, and what are you currently building? What made you look for something like Flare? (We're a small company, and it really helps us to hear this stuff directly.) Thanks, Freek Van der Herten