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Email examplesBrandsFIGSProduct launch

FIGS fall product drop email

Announces the return of Espresso alongside new Dark Açaí and best-selling Bonsai. Shopping links let readers browse FIGS collections, with a free-shipping threshold and support details in the footer.

FIGS

Day 10 after signup

The Fall Drop: Espresso is BACK ☕🍂

Plus, NEW Dark Açaí and best-selling Bonsai

Why it works

  • Lead with a seasonal drop and a recognizable returning item to make the campaign feel timely and familiar.
  • Use the preview text to add other featured colors, giving readers more reasons to explore without crowding the subject line.

How it is built

  1. Shopping navigation
  2. Seasonal drop announcement
  3. Returning and new colors
  4. Collection links
  5. Shipping and support footer
Email copy

WOMEN MEN FOR STUDENTS SIGN UP FOR TEXTS LEARN MORE AWESOME HUMANS #WEARFIGS FREE SHIPPING OVER £80 Questions? We're here to help! Please contact us. Help Center Terms of Use Privacy Policy Unsubscribe ©2026 FIGS 2834 Colorado Ave., Suite 100, Santa Monica, CA 90404 This email message has been sent by FIGS Inc. To opt-out of receiving this type of direct marketing e-mail communication from us in the future, please click here.

Brand
FIGS
Industry
Other · Healthcare apparel
Type
Promotional
Email
Product launch
Sent
Day 10 after signup
Sent at
Tue, 9:01 AM UTC
From
FIGS <figs@email.wearfigs.com>
Sent with
Iterable
Free shipping
All product launch email examples

Breakdown

Calls to action
0 buttons, 25 links
Length
72 words · Under a minute
Images
9, incl. a GIF
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Figs, Arial
Dark mode
No custom styles

Colors

  • #ffffff
  • #b7b6b6
Light emails

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