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Email examplesBrandsAlo YogaProduct launch

Alo Yoga Rich Bordeaux product launch

Alo Yoga introduces its Rich Bordeaux color drop with a short, evocative description and repeated invitations to shop. The email also highlights shipping, returns, and payment options.

Alo Yoga

Day 17 after signup

New Drop: Rich Bordeaux

Deep, dimensional, and undeniably decadent

Why it works

  • Use sensory, concise language to give a new color or collection a distinct mood.
  • Place a clear shopping action near the introduction, then repeat it after a brief lifestyle cue.
  • Close with practical benefits such as shipping and returns to answer common purchase questions.

How it is built

  1. Category navigation
  2. Color drop introduction
  3. Primary shopping CTA
  4. Lifestyle pairing line
  5. Repeated shopping CTA
  6. Shipping and service benefits
Email copy

BEST SELLERS NEW ARRIVALS SHOP ALL ACCESSORIES Deep, dimensional, and undeniably decadent. Consider this your latest indulgence. SHOP RICH BORDEAUX Pairs well with slow mornings and leisure days SHOP RICH BORDEAUX FAST & FREE SHIPPING FREE RETURNS & EXCHANGES PAY LATER WITH AFTERPAY GET THE APP MOVE AT HOME FIND A STORE Privacy | Terms of Use | Careers | Manage Preferences | Unsubscribe You are receiving this email because you opted in at one of our ALO properties. © 2026 ALO, LLC, All rights reserved. 6670 Flotilla St Commerce, CA 90040

Brand
Alo Yoga
Industry
Ecommerce · Athleisure
Type
Promotional
Email
Product launch
Sent
Day 17 after signup
Sent at
Mon, 4:18 PM UTC
From
ALO <notification@emails.aloyoga.com>
Sent with
SendGrid
Single CTAFree shipping
All product launch email examples

Breakdown

Main button
“SHOP RICH BORDEAUX”
Calls to action
2 buttons, 35 links
Length
85 words · Under a minute
Images
17
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Proximanova Regular, Proxima-Nova Light, Proximanovaa Semi Bold
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
Light emails

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