Embark
Day 14 after signup
One swab. Way more than a one-time answer
There's more to uncover than you'd think
Why it works
- Lead with a curiosity-building benefit to give the promotion context beyond the discount itself.
- Keep the offer action direct, then place eligibility and expiration details nearby so readers can understand the terms.
- Use one primary call to action to make the next step clear.
How it is built
- Benefit-led headline
- Product feature details
- Discount call to action
- Offer terms
- Support and footer
Email copy
Use code HOLIDAY for up to 20% off Terms and conditions: The Behavior Insights is a new Embark feature, available as an add-on to the Breed ID and Breed + Health Test. Terms apply Terms & Conditions: Use code HOLIDAY at checkout to receive the promotional discount. Offer is valid on Breed ID Dog DNA Test, Breed + Health Dog DNA Test, And Age Test products only. The promo code must be entered at checkout in order to receive the discount. Discount cannot be combined with other offers or promotions and cannot be applied to past purchases or existing orders. Offer valid on new orders only and ends November 15, 2026 at 11:59 PM PDT. Our customer experience team is here to help! Contact Us Embark Veterinary, 1 Lincoln Street, Suite 2900, Boston, MA 02111, USA Unsubscribe from Embark emails. View in Your Browser