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Sequence · 5 emails over 5 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 5 emails over 5 days
Sequence · 2 emails over 5 days
How often, when and how Duolingo emails its subscribers, measured from every email we received.
Every email Duolingo sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 8 emails from Duolingo after signing up, mostly activation nudge, re-engagement and account verification emails. They form 2 automated sequences you can follow day by day.
20% of its emails arrived on the day we signed up, it sends with Amazon SES, its designs lean orange and black & white and 38% of its emails use personalized.
Its subject lines run about 23 characters.