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Email examplesSequencesDuolingo

Duolingo onboarding

5 emails over 5 days, counted from the first email.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome to Duolingo! Here are 2 important tips.A guaranteed path to learning English more effectively.
  2. Day 11 day later
    Email 2 · Activation nudge👀 Hmm. Interesting.No lesson?
  3. Day 21 day later
    Email 3 · Activation nudge💔 Don’t go breaking my heartWe have something special
  4. Day 42 days later
    Email 4 · Activation nudgeYour English skills are getting moldy 🤢Keep ’em fresh with a lesson.
  5. Day 51 day later
    Email 5 · Activation nudgeYou know what I wantI’m nothing if not consistent

What each email does

  1. Day 0First emailWelcomeWelcome to Duolingo! Here are 2 important tips.Duolingo welcomes new learners with two tips for building a daily study habit and learning on their own schedule. It also links to more information and prompts them to download the app.
  2. Day 11 day laterActivation nudge👀 Hmm. Interesting.A playful reminder that the recipient has not practiced English yet. It shows their current streak and a weekly calendar of practice days.
  3. Day 21 day laterActivation nudge💔 Don’t go breaking my heartA playful practice reminder encourages the recipient to complete an English lesson and shows their current streak and weekly activity calendar.
  4. Day 42 days laterActivation nudgeYour English skills are getting moldy 🤢Duolingo notes that it has been several days and encourages the recipient to take a quick English lesson. A zero-day streak reinforces the prompt to start practicing.
  5. Day 51 day laterActivation nudgeYou know what I wantA brief reminder encourages the recipient to complete an English lesson. It highlights their current streak and shows a weekly activity tracker.

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