Wolverine onboarding

4 emails over 6 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeWelcome to Wolverine // 15% Off Just For You
Day 22 days later
Email 2 · OnboardingTake 15% Off & Find the Right BootsDon't miss out on this offer.
Day 42 days later

What each email does

Day 0First emailWelcomeWelcome to Wolverine // 15% Off Just For YouWolverine welcomes new subscribers with a 15% discount on their first full-price purchase, along with links to explore its work, outdoor, tactical, and heritage footwear collections.
Day 22 days laterOnboardingTake 15% Off & Find the Right BootsWolverine welcomes a new subscriber with a first-purchase discount and guides them to a boot finder and popular product categories.

Activation nudgeOffer Waiting // 15% Off Your Next PurchaseWolverine follows up after signup with a 15% discount on a first full-price purchase. The email encourages the subscriber to activate the offer and shop, with free economy shipping available above a minimum order value.

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