DatoCMS
Day 0 after signup
Verify your email address
Why it works
- Explain the reason for the verification request so the recipient understands why the action is needed.
- Keep the main action prominent, then place security and expiration details nearby for reassurance and clarity.
- Include a brief fallback instruction for recipients who did not initiate the request.
How it is built
- Personal greeting
- Verification request
- Primary verification button
- Security rationale
Email copy
Hi [First name], You are receiving this email because you@example.com was used to sign up for DatoCMS, or to perform an action that requires email verification. Please click the button below to proceed, only if you initiated it. If you did not initiate this request, please ignore this email or contact us on the support page. Verify your email address We ask for verification: To add a layer of protection to your account To prevent bots from abusing sensitive actions (like inviting users to a free project) To ensure we can reach you for important notices (not marketing!) For security reasons, this link will expire in 60 minutes. DatoCMS Headless CMS, done right. datocms.com | @datocms