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Email examplesBrandsCowboyFeature announcement

Cowboy anti-theft feature email

Cowboy highlights the bike’s theft-prevention features, including GPS tracking, movement alerts, a digital key, and tools for reporting a theft. It explains how the features work and directs readers to learn more.

Cowboy

Oct 4, 2026

Too hot to steal

GPS hidden inside

Why it works

  • Lead with a clear concern the product addresses, then explain the reassurance it offers.
  • Break a set of related capabilities into distinct highlights so readers can scan how each one helps.
  • Close the feature explanation with a direct next step for readers who want more detail.

How it is built

  1. Headline and hook
  2. Peace of mind promise
  3. Theft protection explanation
  4. Feature highlights
Email copy

Try it   Complete peace of mind   Thieves beware       Cowboy is packed with cutting-edge technology designed to outsmart thieves. And they know it.   Most thieves won’t even try. And those who dare?   They rarely get far.   With GPS tracking and real-time Theft Alerts built into every bike, you’ll always know exactly where your ride is – whether it’s securely parked or unexpectedly on the move.   Open the Cowboy app, and with just a tap, you can pinpoint your bike’s location instantly.   And in the unlikely event it’s stolen, the find-my-bike feature lets you share live location data directly with the police.   We can even disable your bike from the cloud, to stop thieves in their tracks.   This isn’t Hollywood.   It’s cutting-edge technology for total peace of mind.   See it in Action       Theft Prevention     Digital Key   Your phone is your key, no extras to carry or lose. Unlock your bike securely and effortlessly via the Cowboy app.   Theft Alerts   Immediate notifications if your bike detects unauthorized movement, giving you a head start on preventing theft.     GPS Tracking   Locate your e-bike in your Cowboy app with pinpoint accuracy and the in‑built compass will guide you straight to it.   Theft Report Link   Generate a Theft Report Link within the app, inputting key data to be shared with the police and your insurance company where required.   Learn more     Rue de la Régence 67 1000 Brussels Belgium   5000+ reviews   Unsubscribe

Brand
Cowboy
Industry
Ecommerce · Electric bikes
Type
Product update
Email
Feature announcement
Sent
Oct 4, 2026
Sent at
Sun, 2:32 PM UTC
From
Cowboy <hello@cowboy.com>
Sent with
Intercom
Social proof
All feature announcement email examples

Breakdown

See this email for your brand

Try it
  • Learn more call to action
  • Reviews and footer
  • Calls to action
    0 buttons, 16 links
    Length
    234 words · 1 min read
    Images
    5, incl. a GIF
    Layout
    Multi-column · Balanced
    Voice
    Informative
    Language
    English
    Fonts
    Helvetica
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #1d1d1d
    • #000000
    Light emails

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