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Email examplesBrandsCowboyFeature announcement

Cowboy removable battery feature announcement

Cowboy introduces a removable battery for its electric bikes, highlighting convenient charging, long range, Eco Mode, and in-app range estimates. The email closes with a call to ride farther.

Cowboy

Oct 6, 2026

Power Anywhere

Long-range, removable battery

Why it works

  • Lead with the new capability, then quickly connect it to practical benefits such as easier charging and longer rides.
  • Use a focused set of feature details to make the announcement useful without turning it into a technical specification sheet.
  • End with one clear action that echoes the main benefit of the feature.

How it is built

  1. Short teaser headings
  2. Feature introduction
  3. Convenience and range benefits
  4. Smart battery details
Email copy

Try it   Smarter Power   Take it with you       Introducing the Cowboy removable battery.   One of our most sought after features, designed around you.   It’s one of the smartest batteries out there.   With a lightweight, removable design, you can take it inside to charge at home, at work, or even on the go. And with up to 80 km of range, it’s built to keep up with your longest rides.   Need to ride further? Switch to Eco Mode to extend your range by up to 25%.   How far can you go? Real-time estimates show your remaining range at a glance.
   Running low? Don’t worry we’ll remind you when it’s time to recharge. 
   This is no ordinary battery.   It’s intelligent power that gives you complete freedom to roam.   Ride Further           Rue de la Régence 67 1000 Brussels Belgium   5000+ reviews   Unsubscribe

Brand
Cowboy
Industry
Ecommerce · Electric bikes
Type
Product update
Email
Feature announcement
Sent
Oct 6, 2026
Sent at
Tue, 2:53 PM UTC
From
Cowboy <hello@cowboy.com>
Sent with
Intercom
Single CTA
All feature announcement email examples

Breakdown

See this email for your brand

Try it
  • Ride-focused call to action
  • Reviews and footer
  • Calls to action
    0 buttons, 14 links
    Length
    139 words · Under a minute
    Images
    4, incl. a GIF
    Layout
    Multi-column · Visual
    Voice
    Informative
    Language
    English
    Fonts
    Helvetica
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #1d1d1d
    • #000000
    Light emails

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