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Email examplesBrandsCowboyFeature announcement

Cowboy theft protection feature email

Cowboy highlights its bike theft-protection capabilities, including GPS tracking, theft alerts, and an alarm. It explains how the features work and directs readers to learn more.

Cowboy

Oct 8, 2026

Not on our watch

24/7 theft protection

Why it works

  • Lead with a clear customer concern, then frame the product capabilities as reassurance.
  • Explain each feature in practical terms so readers can picture how it helps in a real situation.
  • Use a prominent early call to action and a second link after the supporting details.

How it is built

  1. Feature-led opening
  2. Protection benefit overview
  3. Primary call to action
  4. Theft protection details
Email copy

Try it   On guard       Cowboy bikes are designed to outsmart thieves. With GPS tracking, sound alarms, and real-time theft alerts, your ride is protected around the clock.   Peace of mind, built-in.   That's Cowboy       By your side     Theft Alerts*   Immediate notifications if your bike detects unauthorized movement, giving you a head start on preventing theft.   GPS Tracking   Locate your e-bike in your Cowboy app with pinpoint accuracy and the in-built compass will guide you straight to it.     Theft Report Link   Generate a Theft Report Link within the app, inputting key data to be shared with the police and your insurance company where required.   Sound Alarm   Locate your Cowboy bike more accurately by sounding an alarm, activated through the Cowboy app and powered by the bike’s motor.   Learn more   *Theft Alerts available with Connect.     Rue de la Régence 67 1000 Brussels Belgium   Unsubscribe

Brand
Cowboy
Industry
Ecommerce · Electric bikes
Type
Product update
Email
Feature announcement
Sent
Oct 8, 2026
Sent at
Thu, 4:07 PM UTC
From
Cowboy <hello@cowboy.com>
Sent with
Intercom
All feature announcement email examples

Breakdown

Main button
“That's Cowboy”
Calls to action
2 buttons, 14 links
Length
141 words · Under a minute

See this email for your brand

Try it
  • Secondary learn-more link
  • Legal and unsubscribe footer
  • Images
    6
    Layout
    Multi-column · Visual
    Voice
    Informative
    Language
    English
    Fonts
    Helvetica
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #1d1d1d
    • #000000
    Light emails

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