Christopher Ward
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Welcome to Christopher Ward
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Why it works
- Set expectations early by explaining what subscribers will receive and how often, in a reassuring tone.
- Build brand context through concise sections on craft, design, and origin rather than relying on a single broad introduction.
- End with a clear, low-commitment invitation that gives subscribers another way to explore the brand.
How it is built
- Welcome and expectations
- Watchmaking introduction
- Design philosophy
- Founding story
Email copy
Hello and welcome! Thanks for signing up to our newsletter. We promise not to bombard you with communications. Instead, we’ll send you news of watch launches, email-only stories and links to cool stuff on our website. Hopefully, you’ll find them interesting. And if not, you can cancel any time. All the best! Discover more Every Christopher Ward watch is built by hand in Switzerland, the epicentre of fine watchmaking which offers an unrivalled pool of watchmaking talent, enabling us to create watches and movements that rival the best. It’s here that our world-renowned ‘JJ Calibres’ movements were created, bringing haute horology to a new, wider audience of watch-lovers. And it’s in the spotless rooms – and on those rows of white tables – that we created Calibre SH21, the first commercially viable movement from a British brand in 50 years. Read more about SH21 Watchmaking can be conservative. A little too conservative for our taste. From the smooth lines of our iconic “light-catcher” case to the precision engraving of our twin flags logo on a movements rotor arm, our approach to design is both bold and detailed. We’re careful to play by the rule book but occasionally like to rip it up as well. Read more about CW design Christopher Ward is a business built on friendship, curiosity and the underdog spirit. With successful careers in retail behind them, our founders shared a love of watches, and a belief the industry needed a shake-up. If you’d like to learn how they did it – and where Christopher Ward is going next – read the ‘Our story’ article… Read the 'Our story' article Sign up to Loupe magazine – for free Loupe is Christopher Ward’s quarterly in-house print magazine. Every issue contains behind-the-scenes articles on our watches, exclusive CW news and lifestyle stories you’ll actually want to read. Order your free copy Honest pricing. The best guarantee. Guaranteed. Swiss made. Our story Contact us 60|60 Guarantee Terms and conditions Privacy policy Excellent TrustScore 4.6 out of 5 Christopher Ward, 1 Park Street, Maidenhead, Berkshire, SL6 1SL, United Kingdom If you would prefer not to receive future Christopher Ward emails please Unsubscribe