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Email examplesBrandsCabelasSeasonal campaign

Cabela's Black Friday sale email

Promotes Black Friday savings of up to 50%, with additional discounts for CLUB members. The email also highlights a free-delivery offer and includes detailed offer terms.

Cabelas

Day 21 after signup

Black Friday Countdown: Save up to 50%

Plus, CLUB Members save an additional 20% on apparel and 10% on everything else.

Why it works

  • Lead with a time-sensitive seasonal angle and a clear maximum savings amount to make the campaign's purpose immediately apparent.
  • Pair the main offer with a distinct member benefit so different audience segments can quickly spot relevant savings.
  • Keep detailed eligibility terms separate from the headline offer so shoppers can scan the benefits before reviewing the fine print.

How it is built

  1. Category navigation
  2. Black Friday savings headline
  3. CLUB member discount
Email copy

Hunting Shooting Clothing Fishing Boating Camping FREE DELIVERY | $50 MINIMUM ORDERS Earn FREE GEAR with the Cabela's CLUB card. Apply Now! > View Online Find A Store Shop Online Shopping Resources: Customer Service Gear Guide Gift Cards My Account 1Source - News & Tips Signature Restaurants Get Connected with Cabela's: Sign up for Mobile alerts†: Text CABELAS to 247365 Message & data rates may apply. Rules apply Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum) Some Exclusions Apply | Limited Time Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only. * For approved purchases made with your Bass Pro Shops or Cabela’s CLUB card. The Bass Pro Shops and Cabela’s CLUB cards issued by Capital One, N.A. pursuant to a license from Mastercard International Incorporated. The multiplier advertised for Gear Guide item(s) will be calculated by multiplying the advertised amount (e.g.3X) by your usual percentage of CLUB Points earned on Bass Pro Shops, Cabela’s and Mack's Prairie Wings purchases. Flat Dollar (e.g.$5 in points) and Percentage back points offers (e.g.10% in points) are in addition to your usual percentage of CLUB Points earned on Bass Pro Shops and Cabela’s purchases (2% for Classic cardholders; 3% for Silver cardholders; 5% for Black and Business cardholders). In some limited circumstances, points or discounts may not be applied at checkout, but may be applied within 60 days after the promotion ends. Prices are subject to change and typographical, photographic, and/or descriptive errors are subject to correction. Points are not earned on tax or shipping charges. Offers available on in-stock purchases at U.S. Bass Pro Shops, Cabela’s and Mack's Prairie Wings retail stores, online and by phone for Bass Pro Shops or Cabela’s. Bargain Cave® items excluded. Offer not valid on purchases made in Boat Centers. 1 Offer valid only on November 12, 2026 on approved purchases of $50 or more, before tax, made with your Bass Pro Shops or Cabela's CLUB card issued by Capital One, N.A. Limited to eligible in-stock purchases made online at basspro.com, cabelas.com, or macsow.com, or by phone. Online orders must use promo code 26CLUB1112 at checkout to receive discount. CLUB card information must be entered and validated for eligibility. CLUB points and gift cards may also be used for payment. Discount applies to merchandise subtotal only and excludes tax and shipping charges. Offer not valid on purchases made in Boat Centers or restaurants, prior purchases, or on the purchase of sunglasses or CLUB Signature Events. Additional exclusions may apply. May not be combined with select promotions or offers. If needed, discounts may be credited within 60 days after the promotion ends. Prices and promotions are subject to change and may vary by catalog, website, or store. Typographical, photographic, and/or descriptive errors are subject to correction. 2Valid at Bass Pro Shops, Cabela’s, and Mack’s Prairie Wings U.S. retail locations, online at basspro.com, cabelas.com, and mackspw.com, by phone 1-800-BASS-PRO or 800-237-4444, and Bass Pro Shops and Cabela’s Boat Centers November 1-December 30, 2026. Offer available for new and existing cardholders on approved purchases of $500 or more in a single transaction made on the Bass Pro Shops or Cabela’s CLUB Mastercard issued by Capital One, N.A. pursuant to a license from Mastercard International Incorporated. Valid on purchase amounts up to your available credit limit. Most approved applicants will receive a credit limit ranging from $300 to $10,000. Offer not valid o

Brand
Cabelas
Industry
Ecommerce · Outdoor gear
Type
Promotional
Email
Seasonal campaign
Sent
Day 21 after signup
Sent at
Thu, 2:18 PM UTC
From
Cabela's <email@marketing.cabelas.com>
CountdownDiscount codeFree shipping

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Free delivery offer
  • Offer terms and legal details
  • All seasonal campaign email examples

    Breakdown

    Calls to action
    0 buttons, 45 links
    Length
    953 words · 4 min read
    Images
    23, incl. a GIF
    Layout
    Multi-column · Balanced
    Voice
    Urgent
    Language
    English
    Fonts
    Arial, OpenSans-SemiBold, cabin
    Dark mode
    No custom styles

    Colors

    • #676b38
    • #ffffff
    • #4c5129
    Yellow emailsDark emails

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