ButterCMS onboarding

7 emails over 12 days, counted from the day we signed up.

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Day 0First email
Email 1 · Welcome🧈 Melt into your new favorite CMS
Day 22 days later
Email 2 · OnboardingExciting Updates to Your ButterCMS Free Trial! 🎉
Day 42 days later

What each email does

Day 0First emailWelcome🧈 Melt into your new favorite CMSWelcomes the new subscriber and offers getting-started resources for developers and marketers. It closes with a customer success contact for questions.
Day 22 days laterOnboardingExciting Updates to Your ButterCMS Free Trial! 🎉The email introduces new features available during the recipient’s free trial and offers help from a customer success manager. It encourages the recipient to explore the features right away.

OnboardingBuild Dynamic Landing Pages with ComponentsButterCMS introduces components and explains how they help marketers manage pages while freeing developers to focus on other work. It points new users to two tutorials and invites them to ask questions.

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