Day 0
Day 2
Day 4
+4 more
Sequence · 7 emails over 12 days
Every email it sent belongs to one of these sequences.
Sequence · 7 emails over 12 days
How often, when and how ButterCMS emails its subscribers, measured from every email we received.
Every email ButterCMS sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Day 6
2 days later
Day 8
2 days later
Day 10
2 days later
Day 12
2 days later
Every subject line and preview text, in the order they arrived.
We captured 7 emails from ButterCMS after signing up: onboarding, welcome and upgrade prompt emails. They form 1 automated sequence you can follow day by day.
14% of its emails arrived on the day we signed up, its designs lean blue and purple and 86% of its emails use personalized.
Its subject lines run about 43 characters, and 14% are questions.