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Email examplesBrandsBusch GardensSeasonal campaign

Busch Gardens Howl-O-Scream final weekend promotion

Busch Gardens promotes the final weekend of its Howl-O-Scream event, highlighting haunted attractions, shows, and themed bars. It offers discounted tickets and additional paid upgrades.

Busch Gardens

Day 7 after signup

You’ve Got Guts… Right? Prove It This Final Weekend.

Six haunted houses, six scare zones, and two sinister shows. Are you ready?

Why it works

  • Lead with the event’s deadline to make the timing immediately clear.
  • Build interest with concrete experiences before presenting the ticket offer.
  • Keep upgrades and the app as separate follow-up calls to action so the main ticket offer stays distinct.

How it is built

  1. Event headline
  2. Attraction highlights
  3. Show recommendations
  4. Food and drink options
Email copy

View in browser ONE LAST WEEKEND TO FACE YOUR FEARS! Think you’ve got guts? Now it’s your last chance to prove it! Howl-O-Scream at Busch Gardens Tampa Bay is entering its final weekend, with six haunted houses, six scare zones, two sinister shows and thrilling coasters after dark. FACE YOUR FEARS Enter Anaconda: Fear Has No Escape, brave all six haunted houses and watch your back in terrifying scare zones like Mr. Gleam’s Auto Spa and Rootbound. SCREAM IN THE SPOTLIGHT Catch the monstrous mayhem of FIENDS and the high-flying thrills of Cirque X-Scream before the season ends. CATCH YOUR BREATH… IF YOU CAN Explore more than 10 themed bars throughout the park, including Madame Mary’s Red Rum Social, an immersive speakeasy experience with a sinister past. Refuel with a drink and a bite before heading back into the darkness. ONE FINAL WEEKEND. HOW MUCH CAN YOU HANDLE? Take advantage of our Final Frenzy Sale! Get tickets for $52.99. GET OFFER UPGRADE YOUR NIGHT Start the evening with Fright Feast for a sinister pre-event dining experience, or upgrade your frights with a VIP Terror Tour or Front Line Fear Passes for more ways to experience the night. UPGRADE NOW Download the Busch Gardens Tampa App for the best in-park experience! DOWNLOAD APP Howl-O-Scream is a separately ticketed event. © 2026 CTMG. All Rights Reserved. Guests must be 21 or older to consume alcoholic beverages. Valid photo I.D. required. Park products, services and schedules subject to change without prior notice. All offers are based on availability and subject to change, or cancellation without prior notice. See website for full details, and park and show schedule prior to arrival. Don't want to hear about HOWL-O-SCREAM? Click here to be removed. © 2026 United Parks & Resorts. All rights reserved. Busch Gardens | 10165 N McKinley Drive | Tampa, FL 33612 Privacy Policy | Unsubscribe or Update e-mail preferences.

Brand
Busch Gardens
Industry
Ecommerce · Theme parks
Type
Promotional
Email
Seasonal campaign
Sent
Day 7 after signup
Sent at
Wed, 9:13 PM UTC
From
Howl-O-Scream Busch Gardens Tampa <buschgardens_howloscream@m.seaworldparks.com>
Countdown
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 28 links

See this email for your brand

Try it
  • Ticket offer
  • Paid upgrades
  • App promotion
  • Length
    312 words · 1 min read
    Images
    7, incl. a GIF
    Layout
    Multi-column · Balanced
    Voice
    Urgent
    Language
    English
    Fonts
    arial
    Dark mode
    No custom styles

    Colors

    • #e71821
    • #000000
    • #ffffff
    Red emailsDark emails

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