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Email examplesBrandsBusch GardensSeasonal campaign

Busch Gardens Christmas Town seasonal campaign

Promotes the return of Christmas Town with event dates, holiday attractions, and entertainment highlights. It also features a limited-time Black Friday presale and points readers to the park app.

Busch Gardens

Day 13 after signup

Get into the Holiday Spirit! Christmas Town Begins in 10 Days!

Kickoff to Christmas Town with Mix 100.7

Why it works

  • Lead with the seasonal event and its dates so readers quickly understand what is happening and when.
  • Place the limited-time offer near the event overview, then use short sections to showcase experiences and guide readers to relevant next steps.
  • Keep practical details and restrictions in a separate footer so they remain available without interrupting the main promotional message.

How it is built

  1. Holiday event headline
  2. Event overview
  3. Presale offer and CTA
Email copy

View in browser Celebrate with Dazzling Lights, Holiday Shows & More! The most wonderful time of the year is almost here! Busch Gardens Tampa Bay’s Christmas Town returns November 13 through January 4, 2027 on select dates, transforming the park into a dazzling winter wonderland filled with twinkling lights, festive entertainment, and holiday traditions for the whole family. EVENT DETAILS Give the Gift of Fun! Get a head start on holiday savings with our limited-time Black Friday Presale! These deals end Sunday, November 8, so don't wait. BUY NOW ❄️ All-New Holiday Spectaculars LEARN MORE 🦌 Meet Holiday Characters FESTIVE EXPERIENCES 🎄 Kickoff to Christmas Town with Mix 100.7 LIGHTS AND SIGHTS Download the Busch Gardens Tampa Bay App for the best in-park experience! DOWNLOAD APP Park products, services and schedules subject to change without prior notice. All offers are based on availability and subject to change, or cancellation without prior notice. See website for full details, and park and show schedule prior to arrival. The Christmas Town Event is included with park admission. Rudolph the Red–Nosed Reindeer and all related elements © & TM under license to Character Arts, LLC. All rights reserved. Tickets: Valid for one visit at Busch Gardens Tampa for any regular operating day, check our website for our park hours. Does not include parking. Admission to Howl-O-Scream & other separately ticketed events not included. Park hours and content subject to change without notice. NON-TRANSFERRABLE, NON-REFUNDABLE AND NOT FOR RESALE. Fun Cards: Service fees and taxes not included. 2027 Fun Card valid through December 31, 2027 at Busch Gardens Tampa Bay and/or Adventure Island. Does not include admission to select special events (including Howl-O-Scream® at Busch Gardens), parking or discounts on food and merchandise. Non-transferable and non-refundable. Not valid with other discounts or special offers. Discounted price applies to online advance purchases only and is not available at the park. Other restrictions apply. Subject to change without prior notice. *2027 Blockout Dates Busch Gardens: 3/12, 3/27, 6/26, 7/4, 11/20, 12/23, 12/25, 12/26 Adventure Island: 5/30, 6/12, 6/26, 7/3, 7/10, 7/17, 7/24 Annual Passes: Pass valid only at park of Membership. Service fees and taxes not included. Pass is non-transferable, non-refundable, and may be revoked for misuse. All Pass benefits subject to availability, change and/or cancellation without prior notice. Must present active Pass and matching photo ID to redeem benefits. Select special events not included, like Howl-O-Scream. Other restrictions apply. Discounted price applies to online advance purchases only and is not available at the park. Full Pay Passes will automatically renew on your one-year anniversary unless cancelled beforehand. You will be charged the Recurring Annual Price that is listed in your payment agreement provided at checkout. EZpay available to Florida Residents only. Proof of a Florida residential address (non-PO box) is required at time of ticket pick up (Valid Florida driver's license or valid Florida state-issued ID card with a Florida address). Credit card holder must be over the age of 18 and present to redeem EZpay vouchers. Once your initial 12-month EZpay commitment is satisfied, your account will continue on a monthly basis, subject to your right to cancel at any time. See full EZpay terms and conditions. At this time, you are unable to use Gift Cards to pay for Annual Passes on our website. Please proceed to our Front Gates if you are paying with Gift Cards. © 2026 United Parks & Resorts. All rights reserved. Busch Gardens | 10165 N McKinley Drive | Tampa, FL 33612 Privacy Policy | Unsubscribe or Update e-mail preferences.

Brand
Busch Gardens
Industry
Ecommerce · Theme parks
Type
Promotional
Email
Seasonal campaign
Sent
Day 13 after signup
Sent at
Wed, 6:58 PM UTC
From
Busch Gardens Tampa Bay <buschgardens@m.seaworldparks.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 36 links
Length
598 words · 3 min read
Images
8, incl. a GIF
Layout
Multi-column · Balanced

See this email for your brand

Try it
Holiday experience highlights
  • App download CTA
  • Event terms and footer
  • Voice
    Friendly
    Language
    English
    Fonts
    arial
    Dark mode
    No custom styles

    Colors

    • #810004
    • #005825
    • #d0ad6d
    • #ffffff
    • #e6ffe5
    Red emailsYellow emailsDark emails

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