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Email examplesBrandsBrooklinenWelcome

Brooklinen welcome email

Brooklinen welcomes new subscribers with a comfort-focused message, highlights its returns policy and in-store availability, and invites them to join its loyalty program.

Brooklinen

Day 0 after signup

Welcome to the Family!

We know it'll be love at first sleep (or soak).

Why it works

  • Open with a warm, brand-specific welcome to make the first message feel inviting rather than purely transactional.
  • Pair practical reassurance with one clear next step, so subscribers can explore benefits without being overwhelmed.

How it is built

  1. Shopping navigation
  2. Returns reassurance
  3. Store and support details
  4. Loyalty program invitation
  5. Social media and footer
Email copy

New Arrivals Bed Bath Best Sellers HSA/FSA Eligible   365-day returns & exchanges. Visit us in-store. Need help? We're here for you!         Earn points, get cool perks, and early access, all in the name of comfort! Join Now   Get in bed with us @brooklinen Brooklinen Inc | 225 Varick Street, Fl. 8 New York, New York 10014 US If you prefer not to receive emails, you may unsubscribe Copyright @ Brooklinen. All rights reserved.

Brand
Brooklinen
Industry
Ecommerce · Bedding and bath
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Sat, 7:16 AM UTC
From
Brooklinen <hello@emails.brooklinen.com>
Sent with
SendGrid
All welcome email examples

Breakdown

Calls to action
0 buttons, 21 links
Length
71 words · Under a minute
Images
10, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Brandon Text
Dark mode
No custom styles

Colors

  • #283455
  • #ffffff
Blue emailsLight emails

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