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Email examplesBrandsBrooklinenProduct launch

Brooklinen waffle product launch email

Spotlights Brooklinen’s award-winning waffle bedding with a seasonal angle and a note that it is selling quickly. The email also promotes a first-purchase discount and invites readers to join the rewards program.

Brooklinen

Day 8 after signup

Fall's Perfect-Texture

New Award-Winning Waffle is selling FAST

Why it works

  • A seasonal texture angle makes the product announcement feel timely and specific.
  • Pairing product popularity with a first-purchase offer gives readers both a reason to look and an incentive to shop.
  • Keep the rewards invitation as a secondary action so it does not compete with the product focus.

How it is built

  1. Seasonal product headline
  2. First-purchase offer
  3. Shopping category navigation
  4. Rewards program invitation
  5. Brand and policy footer
Email copy

Shop 15% Off Your First Purchase! New Arrivals Bed Bath Best Sellers HSA/FSA Eligible   365-day returns & exchanges. Visit us in-store. Need help? We're here for you!         Earn points, get cool perks, and early access, all in the name of comfort! Join Now   Get in bed with us @brooklinen Bundle savings automatically applied at checkout. Brooklinen reserves the right to modify, replace, or cancel the offer at any time. Any Brooklinen Rewards points reflected are accurate at time of send but are subject to change. Free ground shipping within the contiguous U.S. (i.e, excluding AK, HI, PR) on orders of $100+ before tax. Brooklinen Inc | 225 Varick Street, Fl. 8 New York, New York 10014 US If you prefer not to receive emails, you may unsubscribe Copyright @ Brooklinen. All rights reserved.

Brand
Brooklinen
Industry
Ecommerce · Bedding and bath
Type
Promotional
Email
Product launch
Sent
Day 8 after signup
Sent at
Sun, 5:34 PM UTC
From
Brooklinen <hello@emails.brooklinen.com>
Sent with
SendGrid
Social proof
All product launch email examples

Breakdown

Calls to action
0 buttons, 26 links
Length
133 words · Under a minute
Images
14, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Brandon Text, Arial
Dark mode
No custom styles

Colors

  • #283455
  • #ffffff
Blue emailsLight emails

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Our sold out Waffle Collection is BACK in NEW colors

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