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Email examplesBrandsBootsNewsletter

Boots beauty newsletter

Boots shares beauty articles on skincare, haircare and supplements, followed by a roundup of new and trending picks. The email also includes shopping offers and store and delivery information.

Boots

Day 9 after signup

The best haircare routine to prevent cold weather damage

Plus, the latest in beauty

Why it works

  • Lead with several practical editorial topics so readers can choose the beauty advice most relevant to them.
  • Place product discovery after the articles to shift naturally from useful content to shopping.
  • Keep detailed offer terms and account information in the footer so they do not interrupt the main content.

How it is built

  1. Brand and offer header
  2. Beauty article roundup
  3. Trending product picks
  4. App download links
  5. Store and delivery links
  6. Offer terms and footer
Email copy

View in Browser Sign up today & save 10% on your first shop with Advantage Card◊ boots.com offers A guide to skincare and supplements for beauty from within Wondering how to get glass skin? Here's a step-by-step layering routine The best haircare routine to prevent cold weather damage Are LED face masks worth the hype? We put them to the test New & trending Refresh your mood with these latest picks Download app iOS Android Delivery information Find store Contact ◊Save 10% when you spend £25 across almost everything, exclusions apply. The offer must be activated in the Boots app before the start of your transaction. Subject to availability. *Receive the Liz Earle Special Edition Cleansing Trio for £40 when you spend £30 on selected Liz Earle. Offer ends 20 October 2026. Worth value based on price of products when purchased separately. Available on boots.com and in participating Boots UK. Subject to availability. While stocks last. †Save 15% when you buy 2 or save 20% when you buy 3 selected Benefit favourites. In a single transaction. Subject to availability. Online only. Offer ends 13 October 2026. ₹For full terms and conditions please see boots.com/shopping/delivery. Change/update your email address. All products are offered subject to availability while stocks last. Online prices may vary from those charged in store. Prices may vary in selected London and travel stores. Click here for delivery information. Points balance is correct at the time the data for this email was processed but is subject to change. You can find your current balance on boots.com in My Account. Please click here to read our Privacy Policy. This email was sent by Boots UK Limited, Registered Office, Nottingham NG2 3AA. Registered England & Wales 928555. Unsubscribe View in Browser

Brand
Boots
Industry
Ecommerce · Pharmacy and beauty retail
Type
Newsletter
Email
Newsletter
Sent
Day 9 after signup
Sent at
Sun, 9:39 AM UTC
From
Boots <no-reply@mail.boots.com>
All newsletter examples

Breakdown

Calls to action
0 buttons, 45 links
Length
295 words · 1 min read
Images
16
Layout
Multi-column · Visual
Voice
Informative
Language
British English
Fonts
Boots
Dark mode
No custom styles

Colors

  • #0032c8
  • #ffffff
  • #dba8ce
  • #e71676
Blue emailsDark emails

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