Boots
Day 28 after signup
Fri-yay for a fresh beauty haul! 💄
Go on, start your weekend with a treat!
Why it works
- A playful weekend subject line gives a broad retail campaign a timely, approachable hook.
- The email pairs its Black Friday message with a first-shop offer, then keeps practical shopping links and terms lower in the message.
How it is built
- Logo header
- First-shop offer
- Black Friday teaser
- Category promotion
- App and service links
Email copy
View in Browser Sign up today & save 10% on your first shop with Advantage Card◊ boots.com offers Be the first to check out our Black Friday deals! Something special inside every category Download app iOS Android Delivery information Find store Contact ◊Save 10% when you spend £25 across almost everything, exclusions apply. The offer must be activated in the Boots app before the start of your transaction. Subject to availability. ₹Standard Delivery £3.95 on orders under £25. Click & Collect £1.50 on orders under £15. ₹₹Below are the T&C's per delivery partner Uber Eats Service fee of 10% of order up to £2.99, plus £3.00 small order fee for orders less than £15, plus delivery charges. Deliveroo Service fee of 10% of order up to £2.99, plus £3.00 small order fee for orders less than £15, plus delivery charges. Just Eat Minimum order value of £15 plus service fee of 11% of order up to £2.99. Please click here for full terms and conditions. Change/update your email address. All products are offered subject to availability while stocks last. Online prices may vary from those charged in store. Prices may vary in selected London and travel stores. Click here for delivery information. Points balance is correct at the time the data for this email was processed but is subject to change. You can find your current balance on boots.com in My Account. Please click here to read our Privacy Policy. This email was sent by Boots UK Limited, Registered Office, Nottingham NG2 3AA. Registered England & Wales 928555. Unsubscribe View in Browser