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Email examplesBrandsBootsSeasonal campaign

Boots Black Friday offers email

A Black Friday campaign promoting offers across Boots’ brands and product categories. It also points shoppers to the Boots app and provides delivery and offer terms.

Boots

Day 40 after signup

Black Friday just got BIGGER! Don't miss out!

We're feeling a mid-week stock-up is needed!

Why it works

  • Use a timely Black Friday subject line to make the campaign’s occasion immediately clear.
  • Follow a broad promotional message with category-level shopping cues to help readers find relevant offers.
  • Keep terms and delivery details separate from the main promotional content so they remain available without distracting from the offer.

How it is built

  1. Brand header
  2. First-shop offer
  3. Category promotions
  4. App download prompt
Email copy

View in Browser Sign up today & save 10% on your first shop with Advantage Card◊ boots.com offers Your fave brands in the best offers! Something special inside every category Download app iOS Android Delivery information Find store Contact ◊Save 10% when you spend £25 across almost everything, exclusions apply. The offer must be activated in the Boots app before the start of your transaction. Subject to availability. ₹Standard Delivery £3.95 on orders under £25. Click & Collect £1.50 on orders under £15. ₹₹Below are the T&C's per delivery partner Uber Eats Service fee of 10% of order up to £2.99, plus £3.00 small order fee for orders less than £15, plus delivery charges. Deliveroo Service fee of 10% of order up to £2.99, plus £3.00 small order fee for orders less than £15, plus delivery charges. Just Eat Minimum order value of £15 plus service fee of 11% of order up to £2.99. Please click here for full terms and conditions. Change/update your email address. All products are offered subject to availability while stocks last. Online prices may vary from those charged in store. Prices may vary in selected London and travel stores. Click here for delivery information. Points balance is correct at the time the data for this email was processed but is subject to change. You can find your current balance on boots.com in My Account. Please click here to read our Privacy Policy. This email was sent by Boots UK Limited, Registered Office, Nottingham NG2 3AA. Registered England & Wales 928555. Unsubscribe View in Browser

Brand
Boots
Industry
Ecommerce · Pharmacy and beauty retail
Type
Promotional
Email
Seasonal campaign
Sent
Day 40 after signup
Sent at
Wed, 7:36 AM UTC
From
Boots <no-reply@mail.boots.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 51 links
Length
267 words · 1 min read
Images
27
Layout
Multi-column · Visual

See this email for your brand

Try it
  • Delivery and legal details
  • Voice
    Urgent
    Language
    British English
    Fonts
    Boots
    Dark mode
    No custom styles

    Colors

    • #0032c8
    • #ffffff
    • #000000
    • #e71676
    Blue emailsDark emails

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