Bergdorf Goodman
Day 4 after signup
Our Holiday Gift Guide
Where only the most exceptional items will do.
Why it works
- Use a seasonal subject line to make the guide’s purpose immediately clear.
- Frame the selection around a distinct standard of quality to give the gift guide a consistent point of view.
- Keep department navigation and support links easy to find without competing with the main seasonal message.
How it is built
- Holiday guide introduction
- Department navigation
- Store and help links
- Legal and preferences footer
Email copy
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