Aveda
Day 23 after signup
We put skin care in a gift set
Controversial? Powerful? Absolutely.
Why it works
- Use a surprising subject line to make a familiar product category feel distinctive.
- Pair the product introduction with clear paths to shop online or find an in-person location.
How it is built
- Utility navigation
- Gift set introduction
- Shopping options
- Salon finder
- Unsubscribe and legal
Email copy
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