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Email examplesBrandsAvedaProduct launch

Aveda new product launch email

Aveda introduces its One For All Leave-in Elixir, framing it as a product artists reach for. The email points readers toward shopping and other brand services.

Aveda

Day 32 after signup

The one product our artists all reach for

New One For All Leave-in Elixir.

Why it works

  • Lead with an endorsement from a relevant expert group to give a product introduction a clear angle.
  • Name the product in the preview text so readers can quickly understand what the announcement is about.
  • Keep shopping and service links distinct from the main product message.

How it is built

  1. Utility navigation
  2. Artist-led product headline
  3. New product introduction
  4. Shopping options
  5. Store and salon links
  6. Unsubscribe footer
Email copy

Auto Replenish Egift Cards Rewards Find a Store Take our Hair & Scalp Analysis Buy online, get it today Find a Salon Need to unsubscribe from future aveda.com e-mails? Please note that this will unsubscribe you from receiving Aveda’s promotional marketing emails. However, you will still receive operational emails such as order and shipping confirmations. Unsubscribe | Privacy | Terms & Conditions © 2026 Aveda Corporation. All worldwide rights reserved. Aveda Online (a division of Aveda Corp.) 4000 Pheasant Ridge Dr., Minneapolis, MN 55449 Customer Service Privacy Policy

Brand
Aveda
Industry
Other · Beauty and haircare
Type
Promotional
Email
Product launch
Sent
Day 32 after signup
Sent at
Wed, 12:07 PM UTC
From
Aveda Online <aveda@em.aveda.com>
All product launch email examples

Breakdown

Main button
“Auto Replenish”
Calls to action
5 buttons, 25 links
Length
119 words · Under a minute
Images
9
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Meta OT
Dark mode
No custom styles

Colors

  • #142214
  • #ffffff
Dark emails

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